UFCJC & FPRA Team Up to Advance Florida’s PR Talent
UFCJC & FPRA Team Up to Advance Florida’s PR Talent
Write Your Success Story with a Groundbreaking Online PR Master’s Degree
Write Your Success Story with a Groundbreaking Online PR Master’s Degree
When it comes to public relations professionals, Florida is buzzing with talent. The University of Florida’s College of Journalism and Communication (UFCJC) and the Florida Public Relations Association (FPRA) are two organizations at the heart of it all.
Now, UFCJC and FPRA have partnered to empower PR professionals. UFCJC offers online MA in Mass Communication programs designed to prepare tomorrow’s communication leaders. FPRA, the nation’s oldest and most prestigious PR association, is known for offering its members opportunities for professional development, networking, leadership growth and earning professional credentials.
Setting a New Benchmark for Online Education
Thanks to their partnership, FPRA members can unlock exclusive tuition discounts for UFCJC’s online MA in Mass Communication program with a concentration in Public Relations. Whether you’re looking to sharpen your skills or switch up your career, the UFCJC-FPRA partnership opens the door to making it happen. FPRA members can also get a discount for the program’s concentrations, each designed for professionals at any stage of their career:
“Our online program is just as good as what you get in residence. We spend just as much time, just as many resources, and make sure that you are very well trained when you leave here.”
“Our online program is just as good as what you get in residence. We spend just as much time, just as many resources, and make sure that you are very well trained when you leave here.”
Dr. Myiah Hutchens
Associate Professor and Chair of
the Department of Public Relations
Dr. Myiah Hutchens
Associate Professor and Chair of
the Department of Public Relations
prepare yourself
For Leadership In Public Relations
The Public Relations concentration is designed for ambitious PR professionals ready to take on leadership roles. The program blends cutting-edge strategy with real-world application, teaching students how to build meaningful relationships, manage reputations and navigate crises. You’ll learn from industry experts, dive into advanced topics like digital storytelling and brand management. Whether looking to advance their career or pivot into PR, this degree helps professionals achieve their goals.
Other Concentrations
Merge Tech With Tradition in Digital Journalism
The Digital Journalism concentration is designed for storytellers who are ready to lead. This program combines innovative technology with timeless journalistic principles, teaching graduate students to create impactful, ethical content across digital platforms. They learn from industry leaders, exploring topics like multimedia reporting, data visualization and audience engagement, while also developing the skills to thrive in a fast-paced, digital-first journalism world.
Digital Strategy Prepares Future Communication Strategists
The Digital Strategy concentration attracts those who are ready to guide the direction of an organization’s communication plans. The program combines innovative marketing techniques with strategic communication, teaching students how to design data-driven campaigns and optimize audience engagement. They explore advanced topics like analytics, UX design and digital storytelling.
Learn to Create Digital Experiences in Web Design
The Web Design concentration attracts those who understand that design plays a central role in communication. The program blends technical expertise with user-centered design, teaching students to build visually compelling, functional websites that engage audiences. Topics covered in the program include UX/UI design, coding and responsive design.
Whether it’s public relations or another concentration, UFCJC stands ready to help FPRA members become the communications leader they’re meant to be!
Learn Strategy and Storytelling for Social Media
The Social Media concentration is built for innovators ready to master cutting-edge social media strategy and creative storytelling. Students learn to build brand presence, engage audiences and measure the impact of social media campaigns across all platforms. Students dive into advanced topics like content creation, analytics and influencer marketing, developing the skills to lead.
Learn to Drive Change in Public Interest Communication
The Public Interest Communication concentration attracts communicators who feel passionate about driving meaningful change. This program focuses on using strategic communication to address social, environmental and public policy issues, teaching students to craft impactful campaigns that inspire action. Students explore topics like advocacy, storytelling and behavior change, and gain the skills to create a better world through communication.
Learn to Connect With Audiences Worldwide in Global Strategic Communications
The Global Strategic Communication concentration is designed for professionals ready to make an impact on a worldwide stage. This program blends cross-cultural communication with advanced strategy, teaching students to craft compelling messages, connect with diverse audiences and lead global campaigns. They explore topics like international branding, crisis management and digital communication.
Write Your Success Story with a Groundbreaking
Online PR Master’s Degree
Write Your Success Story with a Groundbreaking
Online PR Master’s Degree