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A Bright Future

Advance in a thriving industry

Social Media Careers Are Rising

Companies, nonprofits and government agencies need talented, insightful, educated people now – and they pay well to attract and keep them.

Looking at the top 20 U.S. markets, Onward Search, a career search agency specializing in the digital industry, found starting salaries for social media marketing directors averaged $60,000 with experienced professionals averaging $94,250. A few of the job titles you may qualify for after earning your master’s degree specializing in social media include:

  • Content Manager
  • Social Media Specialist
  • Digital Media Supervisor
  • Engagement Coordinator
  • Social Media Analyst
  • Online Community Manager
  • Public Relations Manager
  • Digital Marketing Manager
  • Brand Manager
  • Brand Advocate
  • Online Communication Director
  • Social Media Strategist
  • Social Media Marketing Manager

And, with our Master Access benefit, graduates can return and review master’s degree courses forever, within their chosen specialization and in others offered by the UF College of Journalism and Communications.

Click for a listing of current careers in the social media field.*

*University of Florida does not endorse any companies or information found on this page.


Quick Facts

36 credit hours for master's degree
12 credit hours for graduate certificate
100% online via
recorded lectures & live online class meetings
Fall Semester starts in August
Spring Semester starts in January
Summer Semester starts in May

Courses follow the UF Academic Calendar

Download Info Packet

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Application Deadlines

Fall Semester
April 1

Spring Semester
October 1

Summer Semester
February 1

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