What Can I Do With an Online Degree in Communication?

Even when students know the value of the skills and knowledge learned in a degree program, they still have an essential question: What jobs can they get with their degree? When it comes to earning an online degree in communication, there’s no one answer. A communication degree opens the door to a variety of positions in the private, public, and non-profit sectors. Every organization can benefit from communication professionals.

Graduates from an online Master of Arts in Mass Communication degree program typically specialize in a specific area. These can range from digital journalism and digital strategy to global strategic communications and public relations.

Communications is a broad field that encompasses public relations, advertising, journalism, digital media, corporate communications, public interest communication, and more. The core skills learned in a communications program—including writing, public speaking, strategic thinking, and data-driven decision-making—are highly valued across many professions.

The Advantages of an Online Degree in Communications

One of the biggest benefits of earning an online degree in communications is the flexibility it offers. In an online program, students can study from anywhere at any time. This makes it far easier to balance education with other commitments, which is particularly advantageous for working professionals.

Online programs also make education accessible to a broader range of students, including those lacking the means or ability to relocate for a traditional on-campus program. Online programs are also generally more affordable than traditional programs because students save on commuting and other costs associated with on-campus programs. 

Another benefit is the opportunity to apply what is learned immediately. Rather than taking time away from work to earn their graduate degree, students learn at their own pace, using their newly acquired skills and knowledge as they move through the program. This helps them improve their performance and increase their chances for promotion.

Key Skills Acquired in an Online Communications Program

Students in an online graduate communications degree program learn numerous essential skills in their chosen concentration, but all students also learn foundational communication skills.

For example, solid writing and editing skills are critical for good communication. Students learn to craft clear, concise messages tailored to various audiences and platforms. They also develop the ability to edit their and others’ work to ensure clarity and coherence.

Strategic thinking is critical to success for graduate students who aspire to leadership positions. This involves planning and executing communication strategies that align with organizational goals. Students learn to analyze audiences, set objectives, and measure the effectiveness of communication efforts. This skill is vital for creating impactful communication campaigns and initiatives.

Another key area is digital literacy. Successful professional communicators learn to use the most innovative digital tools and platforms, including social media, content management systems, and analytics tools.

Potential Career Paths with a Communications Degree

So, where does all of this lead? Following are some of the typical career fields for graduates of an online master’s degree in communication:

Public Relations Specialist. Public relations specialists create and maintain a positive public image for clients. They craft press releases, manage media relations, and develop strategic communication plans to enhance their clients’ reputations. 

Marketing Manager. Marketing managers develop strategies to promote products and services, working closely with sales, advertising, and product development teams. They analyze market trends, identify target audiences, and create marketing campaigns to drive brand awareness and sales. 

Digital Media Specialist. Digital media specialists create and manage content for online platforms, including websites, social media, and digital advertising. They use their skills in multimedia production, web design, and analytics to engage audiences and drive online traffic. As businesses increasingly rely on digital channels, the demand for skilled digital media specialists continues to rise.

Corporate Communication Manager. Corporate communication managers oversee a company’s internal and external communications. They ensure all forms of communication align with the company’s brand and strategic objectives. This role can include crafting internal newsletters, executive communications, and crisis communication. 

Journalist. Journalists research, write, and report news stories for various media outlets, including newspapers, magazines, television, and online publications. With the rise of digital journalism, there are more opportunities for journalists to work remotely and contribute to online news platforms.

Students in the MA in Mass Communication program from the University of Florida College of Journalism and Communication are prepared for these and many more rewarding careers in the communications field. The program offers seven concentrations, allowing students to pick the one that best aligns with their interests and career goals:  Digital Journalism, Digital Strategy, Global Strategic Communication, Public Interest Communication, Public Relations, Social Media, and Web Design.

Professionals enrolled in the program learn skills needed to become leaders in their chosen specialization in the communications field. They also benefit from the robust, global network of fellow University of Florida graduates. 

Posted: August 26, 2024
Category: UF CJC Online Blog
Tagged as: communications degree, Online Learning