Sydney Townsend, M.A.

Adjunct Instructor

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Sydney Townsend is a sports and entertainment professional at AMB Sports + Entertainment, where she contributes to marketing and digital strategy across a diverse portfolio that includes the Atlanta Falcons, Atlanta United FC, and Mercedes-Benz Stadium. She began her career as a marketing copywriter in the consumer-packaged goods industry before transitioning back into sports. Sydney earned her B.A. in Communications from Brigham Young University and her M.A. in Mass Communication with a specialization in Digital Strategy from the University of Florida College of Journalism and Communications.

A firm believer in applied learning, Sydney brings a hands-on, industry-informed approach to teaching, emphasizing real-world application and data-driven decision-making in sports analytics and visualization. Her work focuses on helping students translate data into strategic insights and high-performing content, equipping them with the skills and confidence to succeed in the evolving sports and entertainment landscape.