Zach Gayer, M.A.

Adjunct Instructor

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Zach Gayer is Director of Basketball Social Media for the Golden State Warriors, where he leads strategy, storytelling, and execution across the team’s @Warriors social platforms, engaging more than 80 million fans worldwide. His work focuses on building meaningful connections between the organization, its players, and a global audience. Prior to joining the Warriors, Zach held roles with the National Basketball Association and Major League Soccer, developing broad expertise in sports media, digital content, and audience strategy.

Zach earned his B.A. in Sport Management from the University of Michigan School of Kinesiology and his M.A. in Mass Communication with a specialization in Digital Strategy from the University of Florida College of Journalism and Communications. A dedicated student of the sport business industry, he brings a practical, industry-informed approach to teaching, emphasizing real-world application, evolving trends, and student-driven exploration of innovation in sports media.