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Why Audience Analytics

Tuesday October 25, 2022

By Amy Jo Coffey, Ph.D. Program Manager, MAMC in Audience Analytics It seems our world is drowning in audience and consumer data, but did you ever stop to wonder what happens to all of it? Who analyzes it, why, and what gets done with the insights that get generated? Audience analytics involves a skill set […]

Amazing Alumni: Kevin Doe Crowsyn

Thursday January 7, 2021

By Leah Antovel, marketing and social media assistant at UF CJC Online Jan. 7, 2021 When students graduate from our Master of Arts in Mass Communication program, some alumni choose to improve upon their skills to become better at their jobs, like First Sergeant in the United States Army, Kevin Doe Crowsyn. Kevin, originally from […]

Master’s Spotlight: Jess Theofiledes and Lauren Fernandez

Tuesday March 17, 2020

By Leah Antovel, marketing and social media student assistant at UF CJC Online March 17, 2020 The UF CJC Online Master of Arts in Mass Communications is a comprehensive degree offering eight specializations that graduate students can choose from including audience analytics, digital strategy, global strategic communications, political communications, public relations, public interest communications, social […]

Strategic Applications of Neuroscience in Communications and Media

Thursday July 18, 2019

UF CJC Online is partnering with the Hamburg Media School to offer a special course during the Fall 2019 and Spring 2020 semesters. The Strategic Applications of Neuroscience in Communications and Media course is the first of its kind and is the result of groundbreaking research from the University of Florida College of Journalism and […]