MMC 5495 - Introduction to Public Interest Communication

3 Credits

In this course, the students will learn the history of public interest communications, its role in driving change, the strategic planning process, and the six spheres in which effective social change communications campaigns work. The students will be introduced to the roles of branding, storytelling, and empathy. In addition, the students will learn to use media, policy, social marketing, activism, and communities of influence to drive change.

Prerequisites: None.