Courses
MMC 5625 - Political Engagement Strategy
3 Credits
In this course, the students will learn how to utilize email and other channels to engage potential voters, volunteers, and donors. The students will learn about voter messaging and how to ask potential donors for contributions. In addition, students will learn about email deliverability, A/B testing, and the proper use of web analytics. By the end of this course, the students will know how to reach voters organically in a variety of ways.
Prerequisites: None.