Courses
PUR 5107 - Strategic Writing for Public Relations
3 Credits
The students in this course will learn the fundamentals of strategic writing communications including measurable objectives, storytelling, and audience/channel analysis to design a comprehensive communication plan to achieve internal and external organizational goals. The students will be able to analyze and evaluate new information that may impact a communication plan.
Prerequisites: None.
Instructors
Recent Syllabi
- PUR 5107 - Strategic Writing for Public Relations - McCloskey - Spring 2024 (PDF)
- PUR 5107 - Strategic Writing for Public Relations - McCloskey - Fall 2023 (PDF)
- PUR 5107 - Strategic Writing for Public Relations - McCloskey - Summer 2023 (PDF)
- PUR 5107 - Strategic Writing for Public Relations - McCloskey - Spring 2023 (PDF)
- PUR 5107 - Strategic Writing for Public Relations - McCloskey - Fall 2022 (PDF)