Courses
MMC 6936 - The Science of Going Viral
3 Credits
Why do some things become popular online and others don’t? What are the key elements behind viral marketing of products, services, brands, and people? In this course, students will explore the captivating world of viral content creation and learn the secrets guiding one of the internet’s most influential creators. The course will delve into the principles, strategies, and techniques employed by influential creators, enabling students to unlock the potential to create their own viral sensations. Through a combination of theoretical analysis, practical case studies, and hands-on projects, students will gain valuable insights into the multifaceted aspects of virality. By the end of the course, students will have the necessary knowledge and skills to create and optimize content that can get any product, idea, or behavior to potentially go viral – there will even be some surprises in this course along the way.
Prerequisites: None.