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The Global Communication Industry Experiences Significant Growth:
Global Strategic Communication Careers Forecast is Promising

Demand for global communication professionals has grown exponentially as businesses continually expand operations to include manufacturing, sales and logistics overseas and across borders. In a 2014 study of communications professionals conducted for the Global Alliance for Public Relations and Communication Management, U.S. respondents projected 5.68 percent growth in international communications staffing in the coming years.

International advertising budgets are growing. Worldwide, more than $520 billion was spent on advertising last year, an increase of 5.1 percent. Industry publication Ad Age projects 4.9 to 5.6 percent growth in each of the following years. The Bureau of Labor Statistics estimates the employment of media and communication workers with a background in international public relations will increase by 7 percent over the next decade. Nonprofits and government agencies have similar needs and are actively searching for communication professionals to advocate for them on an international stage.

Global strategic communication careers that require this skills include, but are not limited, to:

• Director of Global Communications
• Vice President of International Affairs
• Development Communications Officer
• Chief Communications Officer
• Senior International Consultant
• Global Communications Specialist
• Regional Communications Officer
• International Affairs Liaison
• Corporate Communications Specialist
• Director of Public Relations
• International Media Consultant

And, with our Master Access benefit, graduates can return and review master’s degree courses forever, within their chosen specialization and in others offered by the UF College of Journalism and Communications.

For a sampling of the many kinds of career paths taken by people who have skills in global strategic communication, visit our Advisory Council page. Click for a listing of current careers in the global strategic communication field.*

*University of Florida does not endorse any companies or information found on this page.