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The political communications landscape is rapidly evolving, with significant growth in digital advertising. The chart below from eMarketer.com highlights the sharp rise in political ad spending over the past five election cycles, with projections reaching $12.32 billion by 2024.

Notably, digital advertising has become a crucial component, with 61% of millennials using their smartphones to research political content. Online ads are among the top five most effective political marketing tools across all age groups. As digital influence in politics continues to grow, the demand for knowledgeable and strategic professionals in this space is expected to increase.

Our Mass Communication degree program, designed by industry experts and Ph.D.-level instructors, equips you with the skills needed to excel in this dynamic field.

Organizations Seeking Your Expertise

When you complete our Mass Communication degree program, you’ll be in high demand across a variety of sectors. Your specialized skill set will open doors to opportunities in:

  • Government Offices
  • Political Campaigns
  • Political Agencies/Firms
  • Digital Agencies/Firms with Political Clients
  • Public Advocacy/Lobbying Organizations

Political Communication Career Opportunities

With the expertise gained from our program, you’ll be well-prepared for impactful roles in the dynamic field of political communications. Potential career paths include:

  • Digital Director for Political Campaigns
  • Account Executive at a Political Digital Agency
  • Account Manager in a Political or Advocacy Organization
  • Communications Manager for Government or Political Firms
  • Digital Media Analyst specializing in Political Strategies
  • Digital Strategist for High-Impact Political Initiatives
  • Interactive Media Developer focused on Political Campaigns
  • Social Media Strategist for Advocacy and Campaign Outreach

And with our unique Master Access benefit, you won’t just stop learning after graduation. You’ll have lifetime access to our master’s degree courses, allowing you to continuously enhance your expertise in your chosen specialization and explore other programs offered by the UF College of Journalism and Communications. This ensures you stay at the forefront of the industry, no matter how it evolves.