The field of political communications is consistently expanding, particularly in the area of digital. The image below from eMarketer.com shows the consistent increase in digital expenditures in the past 5 election cycles:
On top of those statistics, 42% of millennials use their smartphones to research politics, and online advertisements are among the top 5 most effective forms of political marketing for every age group. It’s clear that digital in politics is an expanding field and there will be a premium in the job marketplace for politically savvy strategists who have extensive knowledge of online platforms.
Our faculty of industry experts and Ph.D.-level instructors created a program specifically for professionals looking to take the next step in their careers.
Organizations hiring candidates with this skill set include:
Examples of opportunities you may qualify for include:
And, with our Master Access benefit, graduates can return and review master’s degree courses forever, within their chosen specialization and in others offered by the UF College of Journalism and Communications.