Public relations
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The Public Relations Industry Experiences Significant Growth: Public Relations Careers Forecast is Promising
Companies, nonprofits and government agencies need talented, insightful, educated people now – and they pay well to attract and keep them.
The public relations industry is booming, with a global market value now over $133 billion as of 2025. This growth shows how important it is for companies to manage their reputations and stand out in today’s competitive world.
More than a million people work in PR across the globe. The industry keeps growing too. The U.S. Department of Labor expects a 6% increase in PR jobs from 2023 to 2033. This means more opportunities for people who know how to handle PR crises and run digital campaigns effectively.
Overall, emphasis will be on digital media, multi-sector partnerships and experiential spaces. Public relations specialists are sought after for expertise on Web platforms and two-way communication. With Internet users higher than ever and global communication on the rise, the public relations sector favors those with a global perspective.
Our faculty of industry experts and Ph.D.-level instructors created a program specifically for professionals looking to take the next step in their careers.
A few examples of opportunities you may qualify for include:
- Public Relations Director
- Media Relations Manager
- Strategic Communicator
- Crisis Management Agent
- Multimedia Artists and Animators
- Market Research Analysts
- Communications Coordinator
- Event Coordinator
- Global Communications Manager
And, with our Master Access benefit, graduates can return and review master’s degree courses forever, within their chosen specialization and in others offered by the UF College of Journalism and Communications.
Click for a listing of current careers in the public relations field.*
*University of Florida does not endorse any companies or information found on this page.