Public relations

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The Public Relations Industry Experiences Significant Growth: Public Relations Careers Forecast is Promising

Companies, nonprofits and government agencies need talented, insightful, educated people now – and they pay well to attract and keep them.

According to Gould+Partners, public relations agencies grew by close to 8 percent in 2015 alone, and the Southeast United States led those statistics with 25 percent growth. In 2014, the public relations job sector employed over 85,000 people worldwide, making it a large global force and professional community. According to US News & World Report Money, public relations specialist was the No. 1 job for the creative sector in 2015, and CNN Money ranked public relations director as the #94 overall best job to have.

CNN Predicted a 13 percent 10-year projection for growth in public relations directors. The U.S. Department of Labor estimates a 6 percent growth in overall public relations jobs between 2014 and 2024.

Overall, emphasis will be on digital media, multi-sector partnerships and experiential spaces. Public relations specialists are sought after for expertise on Web platforms and two-way communication. With Internet users higher than ever and global communication on the rise, the public relations sector favors those with a global perspective.

Our faculty of industry experts and Ph.D.-level instructors created a program specifically for professionals looking to take the next step in their careers.

A few examples of opportunities you may qualify for include:

• Public Relations Director
• Media Relations Manager
• Strategic Communicator
• Crisis Management Agent
• Multimedia Artists and Animators
• Market Research Analysts
• Communications Coordinator
• Event Coordinator
• Global Communications Manager

And, with our Master Access benefit, graduates can return and review master’s degree courses forever, within their chosen specialization and in others offered by the UF College of Journalism and Communications.

Click for a listing of current careers in the public relations field.*

*University of Florida does not endorse any companies or information found on this page.