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Social Media Careers

Exploring Social Media Career Opportunities

Companies, nonprofits and government agencies need talented, insightful, educated people now – and they pay well to attract and keep them.

Career Opportunities

When Onward Search, a career search agency specializing in the digital industry, analyzed the top 20 U.S. markets, they discovered that starting salaries for social media marketing directors average around $75,675. As professionals gain experience, these salaries can rise significantly, with seasoned experts earning approximately $148,429.

Pursuing a master’s degree with a specialization in social media not only enhances your expertise but also broadens your career opportunities in this rapidly evolving field. With this advanced degree, you’ll be well-equipped to step into a variety of high-impact roles that are critical to a brand’s online success. Some of the positions you might qualify for include:

  • Content Manager
  • Social Media Specialist
  • Digital Media Supervisor
  • Engagement Coordinator
  • Social Media Analyst
  • Online Community Manager
  • Public Relations Manager
  • Digital Marketing Manager
  • Brand Manager
  • Brand Advocate
  • Online Communication Director
  • Social Media Strategist
  • Social Media Marketing Manager

These roles not only offer competitive salaries but also place you at the forefront of digital innovation, where you’ll have the opportunity to shape and influence the digital conversations that define today’s brands.

Continued Learning with Master Access

With our Master Access benefit, you’ll enjoy lifelong learning opportunities long after you’ve earned your degree. As a graduate, you can revisit and review the master’s degree courses within your chosen specialization whenever you like. Whether you want to refresh your knowledge, explore new trends, or dive into additional specializations offered by the UF College of Journalism and Communications, Master Access ensures you stay ahead in your field. This unique benefit empowers you to continuously refine your expertise and adapt to the ever-evolving digital landscape.

Ready to explore your future in social media? Click here to see a list of current career opportunities in the field.*

*Please note: The University of Florida does not endorse any companies or information found on this page. The content is provided solely for your convenience and career exploration.