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Careers in Audience Analytics

A Bright Future

Challenging you to bring new and original ways of thinking

Analytics Careers for Today

The demand for analytics expertise is soaring as organizations handle increasing volumes of data. Companies highly value professionals who can ask insightful questions, uncover meaningful patterns, and apply these insights to guide decision-making.​

However, a significant digital skills gap exists in marketing and analytics. A recent report reveals that 37% of marketing teams identify data and analytics as their most significant skills gap, up from 34.4% in 2023. Additionally, 64% of learning and development professionals prioritize reskilling the current workforce to address these gaps. ​

This shortage underscores the critical need for professionals adept at interpreting complex data and leveraging it to drive strategic decisions. Developing these skills is essential for staying competitive in today’s data-driven landscape.

These vacancies mean opportunities for people graduating with consumer and audience analytics skills. Job posting searches in the area of analytics generate thousands of results. Click for a listing of current careers in the audience analytics field.*

Skills for All Fields

Consumer and audience analytics skills are valued in many fields, including the media and entertainment industries, advertising, marketing and politics. Every company wants to better understand their consumers. In addition to understanding how to identify trends and insights, employers need people who can communicate insights to stakeholders and understand their practical application for business. This program will help you to develop these skills.

Analytics careers that require these kinds of skills include, but are not limited, to:

  • Media Researcher
  • Audience and Consumer Analyst
  • Researcher in Product Development
  • Consumer Behavior and Market Researcher
  • Data Analyst
  • Political Researcher
  • Campaign Analyst
  • Brand Manager
  • Brand Analyst

And, with our Master Access benefit, graduates can return and review master’s degree courses forever, within their chosen specialization and in others offered by the UF College of Journalism and Communications.

*University of Florida does not endorse any companies or information found on this page.