The online Master of Arts in Mass Communication with a concentration in Audience Analytics includes 37 credit hours: 16 Audience Analytics core credits, 6 mass communication core credits, 12 elective credits, plus three final credits in the capstone course. The program curriculum is guided by an Advisory Council of top industry experts, with courses taught by industry professionals and University of Florida faculty.
Students take two or three courses at a time while preparing for an exciting career in consumer and audience analytics; media, marketing, audience research; or consulting among the many in-demand areas that tap this skill set.
Unique Learning Experience
13 credit hours for graduate certificate
37 credit hours for master's degree
100% online via
recorded lectures & live office hours
Fall Semester starts in August
Spring Semester starts in January
Summer Semester starts in May
Courses follow the UF Academic Calendar
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