Audience Analytics Curriculum

The online Master of Arts in Mass Communication with a concentration in Audience Analytics includes 37 credit hours: 16 Audience Analytics core credits, 6 mass communication core credits, 12 elective credits, plus three final credits in the capstone course. The program curriculum is guided by an Advisory Council of top industry experts, with courses taught by industry professionals and University of Florida faculty.

Students take two or three courses at a time while preparing for an exciting career in consumer and audience analytics; media, marketing, audience research; or consulting among the many in-demand areas that tap this skill set.

Unique Learning Experience

  • The fall and spring semesters are 16 weeks and the summer semester is 13 weeks. All courses follow the traditional UF Academic Calendar.
  • Full-time students can complete the curriculum in under two years.
  • All classes are online with recorded lectures, allowing students to view classes at their pace during the week.
  • Each week, students must meet weekly objectives and complete assignments.

View the full list of UF CJC Online courses and descriptions here.