Once viewed solely as non-profit public relations, public interest communication has exploded as an interdisciplinary, systems-level discipline with strategic benefits that reach beyond the communications function of an organization.
Public interest communication embraces the vision of creating science-based, strategic communications designed to advance the human condition. It is critical to achieving significant behavioral or social change on an issue that transcends the particular interests of any single organization.
The University of Florida’s program offers you the opportunity to develop the skills, strategies, theory and techniques required to build movements and drive positive social change using strategic communication. This interdisciplinary program includes both academic and practical work and draws from practice and scholarship in public relations, journalism, advertising, psychology, sociology, political science, anthropology and neuroscience. The course work places an emphasis on working across organizations and sectors, systems-level thinking, strategic planning and the core skills critical to any effective social change effort.
Courses are designed to teach students how to:
The online Master of Arts in Mass Communication with a specialization in Public Interest Communication includes 36 credit hours— 33 hours of coursework plus three final credits in a capstone course. The program curriculum is guided by an Advisory Council of top industry experts, with courses taught by industry professionals and University of Florida faculty.
Courses are 16 weeks in length and are offered three semesters per year in the Fall, Spring, and Summer semesters. Full-time students are able to complete the master’s specialization in as few as 16 months.
Unique Learning Experience
UF CJC Online programs are designed for students who crave:
Core Competencies of Public Interest Communication
Graduates of the Public Interest Communication master’s specialization will be able to:
Core Courses of Public Interest Communication
Fall: July 1
Spring: November 1
Summer: April 1
With an Master of Arts in Mass Communication with a specialization in Public Interest Communication degree, you’re ready for management positions in any entity that provides an essential communications contribution to driving social change. These may include: private foundations, nonprofits and international relief organizations, public relations and advertising agencies and corporations engaged in social responsibility and advocacy efforts.
The online aspect of the MAMC program provided the flexibility I needed to continue my job and earn my graduate degree at the same time. Overall, I found my experience in UF’s College of Journalism and Communications to be both stimulating and rewarding. The knowledge I have gained from my interactions with students and professors in the program has been invaluable to my professional growth. If it weren’t for the foundation I received from the University of Florida, I wouldn’t have my dream job today.Kimberly Devitt
Marketing Manager, Corkcicle
UF MA '16