Jessica Rogers, Ph.D.
Adjunct Instructor
Jessica Rogers, Ph.D.
Adjunct Instructor
Jessica Rogers, Ph.D., is a marketing educator, academic leader, and curriculum strategist with more than 16 years of experience in higher education. She specializes in digital marketing, social media strategy, online learning, and curriculum innovation, with expertise spanning undergraduate and graduate business education. Throughout her career, she has led large-scale online program development, curriculum redesign initiatives, and academic quality improvement efforts, helping institutions create learning experiences that align with evolving workforce and industry needs.
Dr. Rogers’ work focuses on how digital marketing, social media, and emerging technologies shape consumer engagement, brand relationships, and organizational strategy. Her experience includes leadership roles in marketing, strategy, operations, and higher education, as well as research, writing, and speaking focused on digital marketing trends, social media strategy, branding, and online communities. She is the author of The Digital Marketing Landscape: Creating a Synergistic Customer Experience and has contributed articles and expert commentary for organizations and publications including Forbes, HubSpot, Financial Times, and The Hollywood Reporter. Her teaching emphasizes practical application, critical thinking, and data-informed decision-making, helping students connect analytics and strategy to real-world communication challenges.