The University of Florida online master of mass communication specialization in digital strategy is a first of its kind program dedicated to producing graduates who are masters of digital marketing, including lead generation and management, engagement, and conversions. Learn to master marketing techniques to drive more conversions and create loyal customers.

What is Digital Strategy?

Digital strategy, also called digital marketing or online marketing, includes everything from online ad buying to inbound marketing. This program is dedicated to producing our graduates who are masters of digital marketing, including lead generation and management, engagement, and conversions. You will learn to use marketing techniques to drive increased conversions and create loyal customers. You will study all aspects of digital strategy, including how to:

  • Create compelling copy for a website or social channel.
  • Write engaging content that generates leads.
  • Personalize branding that goes beyond a logo to reveal the heart of the brand.
  • Manage a CRM and other customer relationship management tools.
  • Create an effecient and engaging user experience for websites.

University of Florida Online Master’s in Digital Strategy

The online Master of Arts in Mass Communication with a specialization in Digital Strategy includes 36 credit hours— 33 hours of coursework plus three final credits in the capstone course. Program curriculum is guided by an Advisory Council of top industry experts, with courses taught by industry professionals and University of Florida faculty.

Unique Learning Experience

  • Each semester is 12 weeks, with three semesters per year (Spring, Summer, Fall).
  • Full-time students can complete the curriculum in under two years.
  • All classes are online with recorded lectures, allowing students to view classes at their pace during the week. Each week, students must meet weekly objectives and complete assignments.


Application Deadlines: 


July 1


November 1


April 1

Careers in Digital Strategy

Careers in digital marketing pay very well, with salaries of $60,000 – $105,000+ per year. Jobs you will qualify for are:

  • Chief Marketing Officer
  • Digital Marketing Director
  • Marketing Analyst
  • Marketing Strategist
  • Online Advertising Director
  • Online Marketing Director
  • SEO Manager
  • UX Strategist


Quick Facts

36 credit hours
100% online
recorded lectures & live office hours
Fall Semester: August-November
Spring Semester: January-March
Summer Semester: May-August
Download Info Packet


Application Deadlines

Fall Semester
July 1

Spring Semester
November 1

Summer Semester
April 1


What will you master? Start Now

What Our Alumni Say

The online aspect of the MAMC program provided the flexibility I needed to continue my job and earn my graduate degree at the same time. Overall, I found my experience in UF’s College of Journalism and Communications to be both stimulating and rewarding. The knowledge I have gained from my interactions with students and professors in the program has been invaluable to my professional growth. If it weren’t for the foundation I received from the University of Florida, I wouldn’t have my dream job today.

Kimberly Devitt

Marketing Manager, Corkcicle
UF MA '16

Do you want more information? Contact Us!