Digital strategy, also called digital marketing or online marketing, includes everything from online ad buying to inbound marketing. This program is dedicated to producing our graduates who are masters of digital marketing, including lead generation and management, engagement, and conversions. You will learn to use marketing techniques to drive increased conversions and create loyal customers. You will study all aspects of digital strategy, including how to:
The online Master of Arts in Mass Communication with a specialization in Digital Strategy includes 36 credit hours— 33 hours of coursework plus three final credits in the capstone course. Program curriculum is guided by an Advisory Council of top industry experts, with courses taught by industry professionals and University of Florida faculty.
Unique Learning Experience
Careers in digital marketing pay very well, with salaries of $60,000 – $105,000+ per year. Jobs you will qualify for are:
The online aspect of the MAMC program provided the flexibility I needed to continue my job and earn my graduate degree at the same time. Overall, I found my experience in UF’s College of Journalism and Communications to be both stimulating and rewarding. The knowledge I have gained from my interactions with students and professors in the program has been invaluable to my professional growth. If it weren’t for the foundation I received from the University of Florida, I wouldn’t have my dream job today.Kimberly Devitt
Marketing Manager, Corkcicle
UF MA '16