In the business world today, it’s not only what you know but how you present it.
There’s a good chance you know more about the changing media landscape than many of your customers. You set yourself apart from your competition if you understand the new media environment and can take your customer through it step by step.
Effective salespeople can comfortably communicate their ideas to any audience. This course teaches students advanced pitching skills that include how to effectively organize ideas, integrate storytelling in pitches, how to read and respond to key audience stakeholders, and how to integrate both logic and emotion in a sales appeal.
The time of selling “newspaper ads” or “TV spots” is over. Modern media companies sell opportunities in TV, print, online, retail, social, and out-of-home, Which means effective media sales professionals sell solutions, not vehicles. This course focuses on listening in order to understand a client’s problems and then partnering with clients in creating solutions offered by the right mix of touch points.. This course teaches students how to create client-centered solutions across all media platforms.
The days when effective salespeople could count exclusively on face-to-face messaging opportunities are long gone. Effective sales in the 21st century relies on serving customers and recruiting prospects in digital media. This class provides the tools and skills needed to effectively engage customers using digital tools.
Today’s salesperson can access a wealth of new knowledge that will increase sales effectiveness and provide greater customer satisfaction. This course addresses the critical concepts and theories of contemporary selling.
Your sales experience is heightened through this program. You will learn real-world communication styles and the ins and outs of digital media in a way that teaches you to teach others.
Distance programs in the College of Journalism and Communications are not eligible for graduate assistantships, fellowships, scholarships, state tuition waiver, or the Santa Fe College waiver (Florida).
UF faculty and staff: Distance programs in the College of Journalism and Communications are not eligible for the Employee Education Program (EEP).
Please note: Federal financial aid is not available for certificate students.