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Courses

AUDIENCE ANALYTICS

Audience Research Methods         MMC6475         3 Credits

In this course, students will receive an overview of the primary and secondary research methods and approaches used in analyzing consumers and audiences across media platforms.

*PREREQUISITES: None

Consumer and Audience Analytics        MMC5449         3 Credits

This course offers a broad, non-technical overview of data sources, methods, and tools available to understand, evaluate, and target consumers and audiences. Students will be introduced to the best approaches for transforming consumer and audience data into actionable insights that cultivate business intelligence, enhance marketing ​and communications efforts, and drive desirable business outcomes. The course covers the full analytics development process including framing the business problem, gathering appropriate data sources, analyzing the data, packaging results, and delivering ​and integrating the insights.

*PREREQUISITES: None

Data Storytelling and Visualization        MMC6456        4 Credits

This course will introduce students to the fundamentals of effective data-driven storytelling and communications. The students will learn how to detect and articulate the stories behind data sets and communicate data findings in visual, oral, and written contexts for various audiences and publics. The students will gain an understanding of Tableau, a data visualization tool.

*PREREQUISITES: None.

Introduction to Audiences        MMC6936        3 Credits

The purpose of this course is to provide students with an understanding of the nature and evolution of contemporary audiences and how they can be conceptualized from both firm and consumer perspectives. The students will examine the diversity of audiences and how they can best be served in today’s marketplace. In addition, students will learn about the ethical implications of serving modern consumers, including the challenges that accompany new technologies and data access.

*PREREQUISITES: None.

Mass Communication Theory        MMC6400        3 Credits

In this course, the students will learn mass communication theory from its inception as a field of study, its major trends, current applications of previous paradigms, and the development of new currents of thought. The main focus of this course is the integration of current mass communication theory with an individual and organizational online presence. In addition, students will discover how digital platforms can inform the future of theoretical research and vice versa. From a practical perspective, students will learn to apply these theories to their integrative approaches in creative digital communication and design.

*PREREQUISITES: None

Social Media Metrics and Evaluation        MMC6727        3 Credits

In this course, the students will collect and analyze real social media campaign data and describe the proper measurement mechanisms to utilize. The students will learn how to identify the data points that help clarify campaign effectiveness, master the proper approach for analyzing data, and determine how the outcomes from data analysis should modify an overall strategy.

*PREREQUISITES: None.

Statistics for Analysts in Communication        MMC6936        3 Credits

In this course, students are provided an overview of statistical methods commonly utilized within the communications and media industries. The overall goals of the course are for students to develop an understanding of statistical principles and concepts, develop the ability to perform statistical tests within various research contexts, and to critically evaluate statistical test results, their relevance, implications, and application.

*PREREQUISITES: None.

Capstone: Audience Analytics        MMC6936        3 Credits

In this capstone course, the student will use an integrated research approach to synthesize and apply actionable intelligence that can be leveraged by an organization demonstrating the synthesis and application of the ​knowledge gained from the College of Journalism and Communications program. The student will design an audience analytics project using quantitative and​/or qualitative methods and analysis to develop recommendations and a strategy for an organization to tailor its initiatives to a specific audience based on findings and needs.

*PREREQUISITES: All core courses from degree plan for this specialization. Departmental approval is required.

DIGITAL STRATEGY

Copywriting for Digital Messaging        MMC6936          3 Credits

The students in this course will learn the methods of how to stand out, make an audience connect with a company, and to turn a website into a brand story. The students will study the value of design and copy partnership as well as create ads, emails, blog posts, and a manifesto. Students will understand what it means to write for a brand and as a brand. By the end of this course, the students will develop a brand guide and messaging documents for a brand.

*PREREQUISITES: None.

Inbound Strategy        MMC6936          3 Credits

This course is designed to give learners the needed knowledge and skills to develop productive and realistic strategies for inbound marketing. The content of this course will provide essential business, marketing and social media information, and activities to assist the learner in understanding the changes, methods, techniques, and strategies used in the processes of conceptualizing, creating, implementing, and measuring inbound strategies and initiatives.

*PREREQUISITES: None.

Lead Generation and Management         MMC5737           3 Credits

In this course, the students will learn the skills and best practices of professional digital marketers, marketing strategies, and initiatives that drives a positive return on investment for any organization. The students will also learn marketing strategies to attack new business, retain and foster repeat customers, drive leads and referrals, and increase brand awareness and loyalists.

*PREREQUISITES: None.

Mass Communication Theory        MMC6400          3 Credits

In this course, the students will learn mass communication theory from its inception as a field of study, its major trends, current applications of previous paradigms, and the development of new currents of thought. The main focus of this course is the integration of current mass communication theory with an individual and organizational online presence. In addition, students will discover how digital platforms can inform the future of theoretical research and vice versa. From a practical perspective, students will learn to apply these theories to their integrative approaches in creative digital communication and design.

*PREREQUISITES: None.

Search and Display Advertising         MMC6936         3 Credits

This course focuses on educating and instilling core values around methodologies and strategies to launch and maintain performance campaigns within Google Ads including search, display, and video strategies. The students will learn the importance, techniques, and strategies of Google Ads by analyzing the various products within the interface and what key performance indicators can fulfill the marketing goals of an organization.

*PREREQUISITES: None.

Social Media Advertising for Conversions       MMC5739          3 Credits

This course focuses on how the students can execute techniques that generate upper and lower funnel conversions on the most popular social media platforms. Students will work on the most advanced targeting platforms to develop a roadmap in overcoming challenges and measuring success through cost-per-click, click-through-rate, and customer acquisition. By the end of this course, the students will be able to develop a paid social media campaign and strategy that includes branding, copywriting, and a budget.

*PREREQUISITES: None.

Strategic Communication: Ethics and Concepts      MMC6213          3 Credits

In this course, the students will learn the discipline of strategic communications and the ethical issues that can arise from its practice. The students will study the important background concepts in strategic communication, including branding, target audiences, technologies of strategic communication, the history and evolution of strategic communication, and other topics. In addition, students will be introduced to the schools of ethical thought and apply these to real-world strategic communications contexts.

*PREREQUISITES: None.

User Experience (UX) Theory and Research             MMC5279           3 Credits

In this course, students will be introduced to the theories behind Human-Computer Interaction (HCI) and apply them directly to User Experience Design (UXD). The students will learn the UXD process through a hands-on approach to bi-weekly projects that build off of one another and accumulate to the final project, a presentation of the student’s UXD recommendation for a website or other digital medium. The final presentation is a branded user experience complete with user flows, personas, information architecture, wireframes and insights from usability testing to optimize their experience. This course will teach students to effectively communicate and evaluate user experiences.

*PREREQUISITES: None.

Capstone: Digital Strategy      MMC6936      3 Credits

This capstone course was designed for the student to complete a marketing challenge project demonstrating the synthesis and application of the learnings from the College of Journalism and Communications program. Under the guidance of an instructor, the student will plan and execute a digital marketing campaign, which will include measuring, reporting, formulating solutions, developing strategies, and producing a final project that bridges the gap between theory and practice.

*PREREQUISITES: All core courses from degree plan for this specialization. Departmental approval is required.

GLOBAL STRATEGIC COMMUNICATION

Foundations of Intercultural Communication         MMC5708            3 Credits

This course focuses on the dynamic and rapidly changing field of intercultural communications by providing the students with the foundational knowledge needed for strategic communications. Students will work on a semester-long project concentrating on current topics using various intercultural communications methods related to a specified global problem. This project will bring theory into practice to help the students with problem-solving skills.

*PREREQUISITES: None.

Global Activism and Social Change Communication         MMC6638          3 Credits

In this course, the students will examine activism and social change from a local and global perspective to enhance perspective of social change as it manifests through popular media and community action. The students will incorporate social and other media to critically analyze public debates around national and global political issues to identify community organizing and the breadth of human rights activism. This course will also introduce and analyze activist rhetoric, strategies for social justice, and methods for inter-movement organizing. Students will leave this course with the tools necessary to engage in strategic communication from a global activist framework.

*PREREQUISITES: None.

International Issues and Crisis Communication       PUR6409           3 Credits

This course analyzes the tools and applications in proactive strategic communications development for crisis communications and international issues. The students will learn formulas for establishing distinctions in a market, the fundamentals for reducing risk, and advancing creative and meaningful solutions to communications challenges and crises. The students will apply theory to practice by designing communications that help protect and defend individuals, companies, and organizations facing challenges to their reputation.

*PREREQUISITES: None.

Mass Communication Theory        MMC6400          3 Credits

In this course, the students will learn mass communication theory from its inception as a field of study, its major trends, current applications of previous paradigms, and the development of new currents of thought. The main focus of this course is the integration of current mass communication theory with an individual and organizational online presence. In addition, students will discover how digital platforms can inform the future of theoretical research and vice versa. From a practical perspective, students will learn to apply these theories to their integrative approaches in creative digital communication and design.

*PREREQUISITES: None.

Public Affairs Communication         MMC5648         3 Credits

The course is designed to familiarize students with key strategies and tools used in public affairs campaigns to influence public policy and public opinion. The students will explore current thinking about how public affairs works at the intersection of communication strategies, policy processes, and behavior change. The students will focus on concepts and challenges surrounding social responsibility, citizen engagement, and the role of digital technologies in triggering advocacy and action. This is course gives the students an opportunity to learn and apply global communication strategy and skills.

*PREREQUISITES: None.

Strategic Communication: Ethics and Concepts      MMC6213          3 Credits

In this course, the students will learn the discipline of strategic communications and the ethical issues that can arise from its practice. The students will study the important background concepts in strategic communication, including branding, target audiences, technologies of strategic communication, the history and evolution of strategic communication, and other topics. In addition, students will be introduced to the schools of ethical thought and apply these to real-world strategic communications contexts.

*PREREQUISITES: None.

Video Storytelling       MMC6936          4 Credits

In this course, students will review and analyze traditions in storytelling and its evolution from traditional to modern-day structures. The students will learn that corporate messaging, branding, news and information, even self-published stories and opinions are more visible, shareable and potentially influential than ever before. This course will teach students to examine narrative structures including character and arc, master plots and framing, and apply these elements to communication contexts relevant to our age of rapid communication and ubiquitous information. The students will assess and create video content that forges an emotional connection and tells a story in a memorable way without sacrificing accuracy or message. *Adobe Premiere Pro is required.

*PREREQUISITES: None.

Capstone: Global Strategic Communication         MMC6936         3 Credits

The capstone course was designed for the student to complete a strategic communication project demonstrating the synthesis and application of the learnings from the College of Journalism and Communications program. Under the guidance of an instructor, the student will work with an organization that requires a global strategic communication project to solve an important problem, create a strategic plan, execute a project that helps the organization achieve its objectives, and present the plan. The final plan will bridge the gap between theory and practice.

*PREREQUISITES: All core courses from degree plan for this specialization. Departmental approval is required.

POLITICAL COMMUNICATION

Digital Imagery in Web Design         VIC5325         4 Credits

This course familiarizes the students with the development and impact of imagery in interactive media. Students will learn how visual “language” is the basis for developing contextual symbolic meanings that are shared throughout a culture. Semiotics, information design, and persuasive communication will be explored in this course. The students will develop communicative images using their knowledge gained through lectures, discussions, and Adobe Photoshop training.

*PREREQUISITES: None.

Fundamentals of Digital  Political Advertising           MMC6936           3 Credits

This course will cover the mechanics of digital advertising with a specific focus on political campaigning. The topics in the course will include processes for creating political advertisements, techniques for maximizing engagement, and measurement of digital environments (including digital publications), social networks, and digital video. Students will use the most current industry software to have an advanced interpretation of how to use paid communications on the internet to mobilize and persuade voters.

*PREREQUISITES: None.

Fundamentals of Political Engagement           MMC6936          3 Credits

In this course, the students will learn how to utilize email and other channels to engage potential voters, volunteers, and donors. The students will learn about voter messaging and how to ask potential donors for contributions. In addition, students will learn about email deliverability, A/B testing, and the proper use of web analytics. By the end of this course, the students will know how to reach voters organically in a variety of ways.

*PREREQUISITES: None.

Introduction to Digital Political Campaigning          MMC6936          3 Credits

This course is an introduction to the field of digital political campaigning offering an overview of the skills and tactics necessary to develop and implement digital strategies for success in today’s political environment. The students will be exposed to a wide range of challenges related to the technological impact on political campaigns and provided with strategies to solve those challenges.

*PREREQUISITES: None.

Introduction to Digital Political Organizing         MMC6936         3 Credits

In this course is designed to help the students learn the necessary skills and best practices of political organizing online. The students will learn how to develop, execute, and evaluate activist and voter engagement plans on policy and political issues. The students will also implement campaign-style tactics across email, social media, websites, voter targeting, advertising, and fieldwork. Finally, this course will help the students acquire a fundamental understanding of how to engage voters online based on self-identified and publicly available data points.

*PREREQUISITES: None.

Mass Communication Theory        MMC6400          3 Credits

In this course, the students will learn mass communication theory from its inception as a field of study, its major trends, current applications of previous paradigms, and the development of new currents of thought. The main focus of this course is the integration of current mass communication theory with an individual and organizational online presence. In addition, students will discover how digital platforms can inform the future of theoretical research and vice versa. From a practical perspective, students will learn to apply these theories to their integrative approaches in creative digital communication and design.

*PREREQUISITES: None.

Video Storytelling       MMC6936          4 Credits

In this course, students will review and analyze traditions in storytelling and its evolution from traditional to modern-day structures. The students will learn that corporate messaging, branding, news and information, even self-published stories and opinions are more visible, shareable and potentially influential than ever before. This course will teach students to examine narrative structures including character and arc, master plots and framing, and apply these elements to communication contexts relevant to our age of rapid communication and ubiquitous information. The students will assess and create video content that forges an emotional connection and tells a story in a memorable way without sacrificing accuracy or message. *Adobe Premiere Pro is required.

*PREREQUISITES: None.

Web Design Principles         MMC5277           4 Credits

In this course, the students will learn how the web operates as well as the associated terminologies such as frontend vs. backend languages, hosting and domains, web developer tools, and more. The students will learn HTML5, CSS, and basic JavaScript concepts that will allow them to create and host their own websites. In addition, the students will be introduced to version control concepts.

*PREREQUISITES: None.

Capstone: Political Communication     MMC6936      3 Credits

The student in this capstone course will develop an individual project using integration and culmination development, strategic development, and execution of a full communications strategy for a political communications strategy demonstrating the synthesis and application of the learnings from the College of Journalism and Communications program. The student will drive offline action via digital activity, email fundraising pitching, use paid communication to mobilize voters/supporters, optimize response channels using social media, use digital advertising, and engage voters, volunteers, and donors to maximize political engagement. The capstone project will be individual to each student and will be supervised by an industry expert who will use real-world examples to help bridge the gap between theory and practice.

*PREREQUISITES: All core courses from degree plan for this specialization. Departmental approval is required.

PUBLIC INTEREST COMMUNICATION

Developing a PIC Approach to Strategic Communication         MMC6936         3 Credits

In this course, the students will learn an interdisciplinary approach to strategic communications through the frameworks of public interest communications. Public interest communications is a science-driven discipline that draws from fields such as anthropology, sociology, social psychology, cognitive science, political science, social marketing, etc. The students will learn the science behind strategic public interest communications frameworks, analyze cases from the field, and hear directly from strategists to synthesize insights from academic research and best practice into communication strategies that can drive particular change and create meaningful impact towards an issue.

*PREREQUISITES: None.

Foundations of Effective Visual Communications Design         MMC6936         3 Credits

In this course, the students will examine design for advocacy and the fundamental principles of graphic design. The students will strengthen their knowledge of design principles and vocabulary including image-making, typography, color theory, composition, working with color and shape that are foundational skills common in all areas of graphic design practice.

*PREREQUISITES: None.

Introduction to Public Interest Communication        MMC6936          3 Credits

In this course, the students will learn the history of public interest communications, its role in driving change, the strategic planning process, and the six spheres in which effective social change communications campaigns work. The students will be introduced to the roles of branding, storytelling, and empathy. In addition, the students will learn to use media, policy, social marketing, activism, and communities of influence to drive change.

*PREREQUISITES: None.

Measuring Change: Research, Polling, and Evaluation         MMC6936         3 Credits

This course takes a broad look at the role of research and evaluation in strategic communication campaigns and provides a foundation and tactics for working productively with evaluators. Funders, policymakers, and the public often want to know if a campaign “worked” in the past or will work in the future. Evaluations provide an opportunity to answer questions with some certainty, rather than simply guessing or assuming based on anecdotal experience. The students in this course will learn about the evaluation phases (formative, monitoring, and summative) and the types of research designs that evaluators use to measure campaign impact. An evaluation is ultimately an important component to successful campaigns and establish a set of tools for conducting and leveraging research as part of strategic communication practice.

*PREREQUISITES: None.

PIC Theory and Strategy          MMC6936         3 Credits

In this course, the students will learn public interest communications theories and their strategic applications to practice. In addition, the students will be introduced to professional resources in public interest communications related to theory and strategic application. By the end of this course, the students will understand the major areas of public interest communications theory and how those areas have been developed through empirical research.

*PREREQUISITES: None.

The Art and Science of Storytelling        MMC6936          3 Credits

In this course, the students will learn the techniques and structure of effective storytelling and navigate the growing pool of research that shows how stories and narrative structure affect our brains. The students will review and experiment with new approaches to storytelling to build stories that can drive belief and behavior change.

*PREREQUISITES: None.

Capstone: Public Interest Communication         MMC6936         3 Credits

In this capstone course, the student will examine public interest communications theory and their strategic applications to practice demonstrating the synthesis and application of the learnings from the College of Journalism and Communications program. Under the guidance of an instructor, the student will investigate a real-world communication issue, formulate solutions, develop strategies, and produce a project that bridges the gap between theory and practice.

*PREREQUISITES: All core courses from degree plan for this specialization. Departmental approval is required.

PUBLIC RELATIONS

Measurement and Evaluation       PUR6934           3 Credits

This course will teach you how to tell stories with data and identify insights that drive outcomes and impact organizations. Measuring and evaluating communications and engagement activities impact and highlight the objectives of an organization. Measurement and evaluation are how smart organizations learn, improve, and succeed and is instrumental to any organization.

*PREREQUISITES: None.

Public Relations Theory         PUR6005         3 Credits

The purpose of the course is to provide students with an understanding of the theoretical body of knowledge in public relations and its application to professional practice. The overall goal of the course is for students to develop an intellectual foundation in theories of public relations.

*PREREQUISITES: None.

Strategic Writing for Public Relations         MMC6936         3 Credits

The students in this course will learn the fundamentals of strategic writing communications including measurable objectives, storytelling, and audience/channel analysis to design a comprehensive communication plan to achieve internal and external organizational goals. The students will be able to analyze and evaluate new information that may impact a communication plan.

*PREREQUISITES: None.

Strategy and Messaging          PUR6934          3 Credits

This course focuses on the strategy and messaging tactics used to reach an audience directly. The students will learn how environmental variables such as political systems, level of economic development, legal systems, culture, and media control, access, and diffusion impacts planning. The students will create a strategic communications plan for a campaign to reach diverse audiences using research, planning, evaluation, messaging, public interest, and persuasion.

*PREREQUISITES: None

Capstone:  Public Relations and Communication Management         MMC6936         3 Credits

The capstone course was designed for the student to complete a public relations and communication management project demonstrating the synthesis and application of the learnings from the College of Journalism and Communications program. Under the guidance of an instructor, the student will investigate a real-world communication issue, formulate solutions, develop strategies, and produce a project that bridges the gap between theory and practice.

*PREREQUISITES: All core courses from degree plan for this specialization. Departmental approval is required.

SOCIAL MEDIA

Advertising and Social Media         ADV6325         3 Credits

This course teaches students to conceptualize, create, polish, and place effective advertisement executions in social media. This course encourages students to expand their creativity and imagination, learn how to concept an ad campaign, how Photoshop works, and enhance their ability to sell products through social channels. In addition, this course helps the student to recognize how to sell themselves as potential employees to companies.

*PREREQUISITES: None.

Branding Using Social and Mobile Media         MMC6728          3 Credits

In this course, the students will learn to create an Integrated Marketing Communication (IMC) plan, describe the role the social media marketing plan plays in the IMC, develop a social media plan with a focus on branding, and analyze the impact of social media on branding efforts. Using the fundamental principles learned in this course as a foundation, the students will map the landscape of social media, create brand strategies for social media marketing, audit the competitive scope of social media activities for a brand, assess the effectiveness of social media engagement strategies, and use the most influential tools in social media engagement and branding.

*PREREQUISITES: None.

Introduction to Multimedia Communication         MMC5006          3 Credits

The purpose of this course is to teach students a new skill set in digital storytelling through ideas, production, and analysis. To create impactful stories, the students will be introduced to a new understanding and thought process of how digital stories differ from those in print, radio, and television. The students will learn about the changing roles of storytellers in news, promotion, public relations, and marketing while discussing and analyzing media consumption habits that encourage a seamless transition from active audience member to creator. The students will develop skills to produce creative online stories that will reverberate with the widest audience possible and learn video storytelling techniques with Adobe Audition and Adobe Premiere Pro.

*PREREQUISITES: None.

Introduction to Social Media         MMC5636          3 Credits

This course focuses on social media best practices for content, frequency, visuals, and the mechanics behind each practice. Students will learn how social media influences public relations, marketing, customer services, and other aspects of business communications. The course explores the differences between the major social media channels, their evolution, and the current and future status of social media for business.

*PREREQUISITES: None.

Mass Communication Theory        MMC6400          3 Credits

In this course, the students will learn mass communication theory from its inception as a field of study, its major trends, current applications of previous paradigms, and the development of new currents of thought. The main focus of this course is the integration of current mass communication theory with an individual and organizational online presence. In addition, students will discover how digital platforms can inform the future of theoretical research and vice versa. From a practical perspective, students will learn to apply these theories to their integrative approaches in creative digital communication and design.

*PREREQUISITES: None.

Research Methods in Digital Communication           MMC6421          3 Credits

The students in this course will learn the methods and strategies to use when evaluating online communication tools. Through effective working knowledge and real-world applications, the students will analyze and apply various types of research methods and tools.

*PREREQUISITES: None.

Social Media Metrics and Evaluation         MMC6727          3 Credits

In this course, the students will collect and analyze real social media campaign data and describe the proper measurement mechanisms to utilize. The students will learn how to identify the data points that help clarify campaign effectiveness, master the proper approach for analyzing data, and determine how the outcomes from data analysis should modify an overall strategy.

*PREREQUISITES: None.

Capstone: Social Media         MMC6936          3 Credits

The capstone course was designed for the student to complete a social media campaign and content calendar project demonstrating the synthesis and application of the learnings from the College of Journalism and Communications program. Under the guidance of an instructor, the student will investigate a real-world communication issue, formulate solutions, develop strategies, and produce a project that bridges the gap between theory and practice.

*PREREQUISITES: All core courses from degree plan for this specialization. Departmental approval is required.

WEB DESIGN AND ONLINE COMMUNICATION

Advanced Web Topics 1: Advanced Design         COM6338         4 Credits

In this advanced course, the students continue advancing through HTML5, including video and form processing, CSS3 animation, advanced coding techniques, Web Content Accessibility Guidelines (WCAG) compliance, and best practices for web design and development. In addition, mobile-first, responsive web design is also covered. In the second half of the class, students are introduced to JavaScript and get hands-on experience getting comfortable with JavaScript primitive and complex types, using variables, writing functions, and using constructs like loops and conditional statements. Basic project management tools and reinforcement of the design and coding processes including code validation, wireframes, mockups, and debugging techniques to round out this robust course.

*PREREQUISITE: MMC5277 Web Design Principles

Advanced Web Topics 2: Programming and Specialized Topics         MMC6278          4 Credits

This course focuses on the application of current web design, development techniques, and the most recent tools used by professionals in the field. The students will also focus on development using version control, responsive design techniques, progressive enhancement, HTML5, CSS3, JavaScript, jQuery, and jQuery plugins.

*PREREQUISITES: MMC5277 Web Design Principles, COM6338 Advanced Web Topics 1: Advanced Design

Advanced Web Topics 3: Web Interactivity and Engagement         MMC6145         3 Credits

The purpose of this course is to provide students with an understanding of the most practical tool of a web manager, the content management system (CMS). Using WordPress, the students will gain insight of CMSs and how they are used to save time and handle large amounts of data. The students will also learn more about server scripting using PHP and database integration with MySQL.

*PREREQUISITES: MMC5277 Web Design Principles, COM6338 Advanced Web Topics 1: Advanced Design, MMC6278 Advanced Web Topics 2: Programming and Specialized Topics

Corporate and Brand Identity on the Web         VIC5315         3 Credits

This course synthesizes two different, but complementary, tools of communication: graphic design and assembly (both print and electronic). The students will learn the fundamental design principles and techniques for effective visual communication. These principles and techniques are applied through projects to achieve a communication objective across different platforms. Students can expect a practical, hands-on experience. A key tool for creating your digital work in this course is Adobe Illustrator. Illustrator is an effective tool for creating original artwork and for designing logos, banners, icons, and navigational elements for online and print formats. The artwork can then easily be exported to the Web or imported into other programs.

*PREREQUISITES: None.

Digital Imagery in Web Design         VIC5325        4 Credits

This course familiarizes the students with the development and impact of imagery in interactive media. Students will learn how visual “language” is the basis for developing contextual symbolic meanings that are shared throughout a culture. Semiotics, information design, and persuasive communication will be explored in this course. The students will develop communicative images using their knowledge gained through lectures, discussions, and Adobe Photoshop training.

*PREREQUISITES: None.

Digital Media Layout and Design         VIC5326         3 Credits

This course introduces the students to the skills and concepts that enable them to create documents for both print and interactivity. Using Adobe InDesign, the students will apply their knowledge of color, type, layout, and design to create a portfolio project. While InDesign permits several possible workflows, this course will focus on those that most readily translate into digital design.

*PREREQUISITES: None.

Foundations of Effective Visual Communications Design         MMC6936         3 Credits

In this course, the students will examine design for advocacy and the fundamental principles of graphic design. The students will strengthen their knowledge of design principles and vocabulary including image-making, typography, color theory, composition, working with color and shape that are foundational skills common in all areas of graphic design practice.

*PREREQUISITES: None.

Mass Communication Theory        MMC6400         3 Credits

In this course, the students will learn mass communication theory from its inception as a field of study, its major trends, current applications of previous paradigms, and the development of new currents of thought. The main focus of this course is the integration of current mass communication theory with an individual and organizational online presence. In addition, students will discover how digital platforms can inform the future of theoretical research and vice versa. From a practical perspective, students will learn to apply these theories to their integrative approaches in creative digital communication and design.

*PREREQUISITES: None.

Strategic Communication: Ethics and Concepts         MMC6213         3 Credits

In this course, the students will learn the discipline of strategic communications and the ethical issues that can arise from its practice. The students will study the important background concepts in strategic communication, including branding, target audiences, technologies of strategic communication, the history and evolution of strategic communication, and other topics. In addition, students will be introduced to the schools of ethical thought and apply these to real-world strategic communications contexts.

*PREREQUISITES: None.

User Experience (UX) Theory and Research         MMC5279         3 Credits

In this course, students will be introduced to the theories behind Human-Computer Interaction (HCI) and apply them directly to User Experience Design (UXD). The students will learn the UXD process through a hands-on approach to bi-weekly projects that build off of one another and accumulate to the final project, a presentation of the student’s UXD recommendation for a website or other digital medium. The final presentation is a branded user experience complete with user flows, personas, information architecture, wireframes and insights from usability testing to optimize their experience. This course will teach students to effectively communicate and evaluate user experiences.

*PREREQUISITES: None.

Web Design Principles         MMC5277         4 Credits

In this course, the students will learn how the web operates as well as the associated terminologies such as frontend vs. backend languages, hosting and domains, web developer tools, and more. The students will learn HTML5, CSS, and basic JavaScript concepts that will allow them to create and host their own websites. In addition, the students will be introduced to version control concepts.

*PREREQUISITES: None.

Web Research Methods         MMC5427         3 Credits

In this course, the students will gain an effective working knowledge of the methods and strategies to use when evaluating online communication tools. The students will learn how marketing on the web functions, the tools used to collect data on the web including Search Engine Optimization (SEO), successful research strategies, and analytics tools. The students will apply various types of research methods and tools to real-world applications.

*PREREQUISITES: None.

Capstone: Web Design and Online Communication         MMC6936          3 Credits

The capstone course was designed for the student to complete a website and communications pitch project demonstrating the synthesis and application of the learnings from the College of Journalism and Communications program. Under the guidance of an instructor, the student will research a real-world communication issue, formulate solutions, develop strategies, and produce a project that bridges the gap between theory and practice.

*PREREQUISITES: Successful completion of at least 28 credit hours from this specialization. Departmental approval is required.

GENERAL ELECTIVES

Corporate Reputation and Communication          PUR6616          3 Credits

This course examines the fundamental roles that communication plays in corporate reputation. Students will learn how corporate reputation affects conceptualization, monitoring, measurement, management, business ethics, and valuation. This course prepares students for work in strategic planning, public relations, market research, competitive intelligence, and general management. Through interactive projects, discussions, and assignments, the students will explore the various roles communication plays in reputation building, measurement, maintenance, change, repair, defense, and evaluation.

*PREREQUISITES: None.

Digital Reputation and Brand Management         MMC6936         3 Credits

This course introduces the students to guidelines and proven best practices that ensure individuals can produce and protect their online reputation (this course differs from other courses that focus on brand or organization reputation). The students will concentrate on the practical applications of guidelines to build their personal online reputation throughout the semester. This course will solely focus on producing and protecting an individual’s digital reputation. Case studies and current events will provide for rich discussion and reflection.

*PREREQUISITES: None.

Influence and Selling       MMC5165        3 Credits

In this course, the students will be exposed to disruptive new technologies that are rapidly changing the way marketers have to plan and execute campaigns.  From advanced television to artificial intelligence (AI), privacy to fraud, augmented reality (AR) and virtual reality (VR) to voice technology, this course will plunge into multilayered analysis of the disruptive technologies, changes in user behavior, and even changes to privacy. This course will focus on creating a deep understanding of the topics and the ability to apply the learning to real-world marketing campaigns.

*PREREQUISITES: None.

Messaging Strategy and the Centrality of the Value Proposition      MMC5435        3 Credits

In this course, the student will address the critical concepts and theories of value proposition to get to the core of marketing strategies. The course incorporates active learning projects for the development, measuring, testing, and production of an innovation, service, or feature intended to make a company or product more attractive to customers.  The student will learn how to strategize and create relevant and compelling narratives that are unique and cutting-edge.

*PREREQUISITES: None.

Non-Profit and Government Communication           MMC6936          3 Credits

In this course, the students will learn how to determine client needs, advise executives, create innovative tactics, coordinate partnerships, and team engagement for non-profit organizations and governments. The course specializes in building awareness for organizations committed to integral domestic or worldwide support in humanitarian assistance, environmental/wildlife advocacy, government services, social justice, disaster relief, health/human services, ethical economic practices, and education progression. The students will learn to navigate through the non-for-profit and government landscapes for successful strategic communication plan development as well as manage clients.

*PREREQUISITES: None.

Presentation Power        MMC5046        3 Credits

In this course, the students will learn how effective salespeople can comfortably communicate their ideas to any audience. This course will teach students advanced pitching skills that include how to effectively organize ideas, integrate storytelling in pitches, how to read and respond to key audience stakeholders, and how to integrate both logic and emotion in a sales appeal.

*PREREQUISITES: None.

Professional Internship         MMC6949          3 Credits

This course was designed for the student to complete an internship to gain first-hand knowledge of trends in the field, gain the skills necessary for employment, and understand the importance of networking. Under the supervision of an experienced practitioner, the student will complete a project related to their career goals.

*PREREQUISITES: Departmental approval is required.

Seminar in Mass Communication Teaching         MMC6936          3 Credits

The course examines teaching strategies for mass communication courses in higher education.  The student will learn to identify the purpose of higher education, understand faculty roles, and create a professional teaching portfolio.  In addition, the student will focus on the elements of quality course designs as well as examine their roles as a professional educator.

*PREREQUISITES: None.

Social Media and Emerging Technology         MMC6726          3 Credits

In this course, the students will learn various uses for gamification, virtual reality, virtual worlds, and mobile apps as well as the associated ethical and sociological issues involved in social media and technology. The students will analyze cases related to successes, failures, and uses of these tools as they relate to engagement, branding, and business.

*PREREQUISITES: None.

Social Media Community Management          MMC6936         3 Credits

This course was designed to provide students develop the necessary skills to build and grow communities, lead and moderate constructive and meaningful conversation for organizations, and to succeed on social media platforms. The students will learn how to seize opportunities to open public discussions and apply best practices to create highly interactive social media aimed at specific communities of people.

*PREREQUISITES: None.

Social Media Management         MMC6730         3 Credits

In this course, the students will learn to establish social media key performance indicators based on an organization’s goals. The students will apply strategic collaboration, tactical execution, and measurement of social media efforts to reinforce online marketing goals. The students will create social media strategies and tactics, content planning and creation, paid social management and measurement tools, and crisis management for an organization.

*PREREQUISITES: None


Reputation

Application Deadlines

Fall Semester
July 1

Spring Semester
November 1

Summer Semester
April 1

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