Social Media Online Graduate Certificate

MMC5006 Introduction to Multimedia Communication: 3 credit hours

The purpose of this course is to teach students a new skill set in digital storytelling through ideas, production, and analysis. To create impactful stories, the students will be introduced to a new understanding and thought process of how digital stories differ from those in print, radio, and television. The students will learn about the changing roles of storytellers in news, promotion, public relations, and marketing while discussing and analyzing media consumption habits that encourage a seamless transition from active audience member to creator. The students will develop skills to produce creative online stories that will reverberate with the widest audience possible and learn video storytelling techniques with Adobe Audition and Adobe Premiere Pro.

MMC5636 Introduction to Social Media: 3 credit hours

This course focuses on social media best practices for content, frequency, visuals, and the mechanics behind each practice. Students will learn how social media influences public relations, marketing, customer services, and other aspects of business communications. The course explores the differences between the major social media channels, their evolution, and the current and future status of social media for business.

MMC6728 Branding Using Social and Mobile Media: 3 credit hours

In this course, the students will learn to create an Integrated Marketing Communication (IMC) plan, describe the role the social media marketing plan plays in the IMC, develop a social media plan with a focus on branding, and analyze the impact of social media on branding efforts. Using the fundamental principles learned in this course as a foundation, the students will map the landscape of social media, create brand strategies for social media marketing, audit the competitive scope of social media activities for a brand, assess the effectiveness of social media engagement strategies, and use the most influential tools in social media engagement and branding.

MMC6730 Social Media Management: 3 credit hours

In this course, the students will learn to establish social media key performance indicators based on an organization’s goals. The students will apply strategic collaboration, tactical execution, and measurement of social media efforts to reinforce online marketing goals. The students will create social media strategies and tactics, content planning and creation, paid social management and measurement tools, and crisis management for an organization.