Application Deadlines: Summer 2017: April 1 Fall 2017: July 1

Audience Analytics? Yes, it’s sexy.

Ever wonder how companies learn your secrets? How do they know what you want before you realize it? For example, how did Target know a woman was pregnant before she did? The New York Times pens, “The reason Target can snoop on our shopping habits is that, over the past two decades, the science of habit formation has become a major field of research in neurology and psychology departments at hundreds of major medical centers and universities, as well as inside extremely well financed corporate labs.”

This phenomenon is Audience Analytics.

People with these skills are needed in our marketplace, now. We are awash in data, yet most companies are understaffed when it comes to people who know how to interpret the data—how to find the trends, patterns, and stories, then communicate these insights to their companies to drive decision-making in this billion-dollar industry.

That’s what distinguishes our program. With the MAMC in Audience Analytics, we‘re bringing left and right brains together. Data is only as useful as the person interpreting it, who can translate findings into actionable insights and “stories” for their companies and stakeholders. In this program, you will not only learn about and use tools to uncover actionable insights, but learn how to effectively communicate them in verbal and written form, including presenting to actual clients.



University of Florida is ranked one of the top Master of Arts in Mass Communication programs in the nation by Super Scholar.



U.S. News and World Report called our distance education program a top performer in online degree programs.



UF alumni include two Nobel Prize winners, eight NASA astronauts, 10 U.S. Senators, 42 U.S. Representatives, and eight U.S. ambassadors.

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What Our Alumni Say

“At the beginning of the program, I knew next to nothing, and by the end of the program, I had created an extensive portfolio of web and graphic design work. The professors in my program were super helpful and made me feel confident in the work I was producing.”

Amber Allen

Business Manager, UF Clinical & Translational Science Institute

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