Ever wonder how companies learn your secrets? How do they know what you want before you realize it? For example, how did Target know a woman was pregnant before she did? The New York Times pens, “The reason Target can snoop on our shopping habits is that, over the past two decades, the science of habit formation has become a major field of research in neurology and psychology departments at hundreds of major medical centers and universities, as well as inside extremely well financed corporate labs.”
People with these skills are needed in our marketplace, now. We are awash in data, yet most companies are understaffed when it comes to people who know how to interpret the data—how to find the trends, patterns, and stories, then communicate these insights to their companies to drive decision-making in this billion-dollar industry.
This program focuses on:
How people select and use products, services, experiences to satisfy their needs.
Identify trends and patterns; translate data into stories to help companies make better decisions.
Media and Audience Research
Carry out quantitative and qualitative research; apply media research and audience analysis to address company goals.
With the MAMC in Audience Analytics, we‘re bringing left and right brains together. Data is only as useful as the person interpreting it, who can translate findings into actionable insights and “stories” for their companies and stakeholders. In this program, you will not only learn about and use tools to uncover actionable insights, but learn how to effectively communicate them in verbal and written form, including presenting to actual clients. Read more about jobs in this exciting and lucrative industry.
The online Master of Arts in Mass Communication with a specialization in Audience Analytics includes 39 credit hours: 36 hours of coursework plus three final credits in the capstone course. Program curriculum is guided by an Advisory Council of top industry experts, with courses taught by industry professionals and University of Florida faculty.
Unique Learning Experience
Priority: Oct. 15
Final: Nov. 1
Priority: March 15
Final: April 1
Careers in audience analytics pay very well, with salaries of $60,000 – $105,000+ per year. Jobs you will qualify for are:
My online degree from UF has had an incalculable impact on my career. I consistently use the abilities we were taught, and the small class sizes allowed me to learn a great deal more than I expected. The professors and staff made me feel welcome, and created an environment to challenge us. At no point in the experience did I feel I missed an actual classroom.Christopher Law
Online Communications Specialist, Memorial Health System
UF MA '13