Digital Strategy, also called digital marketing or online marketing, includes everything from online ad buying to inbound marketing. The Digital Strategy master’s concentration is designed to challenge students to develop effective messaging to drive increased conversions and create loyal customers. Courses are designed to teach students how to:
The online Master of Arts in Mass Communication with a concentration in Digital Strategy includes 36 credit hours— 33 hours of coursework plus three final credits in a capstone course. The program curriculum is guided by an Advisory Board of top industry experts, with courses taught by industry professionals and University of Florida faculty. Courses are 16 weeks in length and are offered three semesters per year in Fall, Spring, and Summer. Full-time students are able to complete the master’s specialization in as few as 16 months.
Unique Learning Experience
UF CJC Online programs are designed for students who crave:
Core Competencies of Digital Strategy
Graduates of the Digital Strategy master’s concentration will be able to:
Core Courses of Digital Strategy
Application Deadlines:
Fall Semester: April 1
Spring Semester: October 1
Summer Semester: February 1
Specific positions you may qualify for upon graduation include:
36 credit hours
100% online via
recorded lectures & live class meetings
Fall Semester starts in August
Spring Semester starts in January
Summer Semester starts in May
Courses follow the UF Academic Calendar
Download Info Packet
Fall Semester
April 1
Spring Semester
October 1
Summer Semester
February 1
The online aspect of the MAMC program provided the flexibility I needed to continue my job and earn my graduate degree at the same time. Overall, I found my experience in UF’s College of Journalism and Communications to be both stimulating and rewarding. The knowledge I have gained from my interactions with students and professors in the program has been invaluable to my professional growth. If it weren’t for the foundation I received from the University of Florida, I wouldn’t have my dream job today.
Kimberly Devitt
Marketing Manager, Corkcicle
UF MA '16