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INSTRUCTORS

UF CJC Online Instructors: Industry Experts keeping you up to date with our ever-changing industry

Instructors in the UF CJC Online master’s degree program are embedded in industry and leaders in their fields. They have unique access and insight into marketing, branding, and communications in a variety of industries.


INSTRUCTOR photo - Jennifer Braddock

Jennifer Braddock

Adjunct Lecturer at the University of Florida

Courses: Mass Communication Theory, Research Methods and World Communication Systems

Jennifer Braddock earned a Ph.D. in Mass Communication from the University of Florida and taught Interpersonal Communication, Public Speaking, and Business Writing while earning her degree. Prior to that, Dr. Braddock earned a Bachelor of Arts in Spanish and Communication Studies from Western Kentucky University and brought her talents south to Savannah, Georgia where she quickly became the manager of Inside Sales for an international logistics provider.

Later, Dr. Braddock moved to a staff position at Armstrong Atlantic State University and began studying Higher Education Administration, earning a master degree from Georgia Southern University. With degrees in hand, Dr. Braddock has resumed her research agenda to include conference papers and journal publications in the fields of intercultural communication and health communication. She brings all of this experience to bear on the research methods presented to students through their coursework. A theorist at heart, she looks forward to bringing real-world, current experience with digital communication to the virtual classroom setting as she guides students through an exploration of relevant mass communication paradigms.

Dr. Braddock currently teaches Mass Communication Theory, Research Methods and World Communication Systems. Connect with her on LinkedIn.


INSTRUCTOR photo - Tatiana Budelman

Tatiana Budelman

Global Digital Marketing Manager at Colgate-Palmolive

Courses: Presentation Power

Once a painfully shy child who struggled to find her voice, Tatiana Budelman made a career of helping others find, and amplify, their voices. As a passionate communications professional, seasoned writer and strategic storyteller, Budelman has been giving people and companies a distinct voice through which to tell their stories for over 12 years. As a Global Digital Marketing Manager at Colgate-Palmolive, Budelman is responsible for leading development and implementation of global digital marketing strategies, building in-house digital capabilities critical to marketing in an always-on world and managing the Colgate-Palmolive company brand online and across social networks.

Budelman teaches Presentation Power.


INSTRUCTOR photo - Sean Burke

Sean Burke

Senior Marketing Manager at 704Games

Courses: Emerging Technology

Sean Burke is a Senior Marketing Manager at 704Games. At 704Games, Burke oversaw the launch of the first NASCAR mobile racing game, NASCAR Heat Mobile, and the first NASCAR racing game on current-gen consoles, NASCAR Heat Evolution. He’s worked with major brands including NASCAR, Sony, Microsoft, Toyota, Bass Pro Shops, WWE, and America’s Next Top Model. Burke received his bachelor degrees in Marketing and Logistics from The Ohio State University and his masters in Mass Communications from the University of Florida.

He currently resides in Charlotte, NC and teaches Emerging Technology.


INSTRUCTOR photo - Megan Cary

Megan Cary

Assistant Professor of Art (Graphic Design) at the University of Mobile

Courses: Digital Imagery in Web Design

Megan Cary is a designer and design educator with a wealth of practical and pedagogical experience. Cary holds a BFA in Graphic Design from the University of South Alabama and an MFA in Graphic Design from Savannah College of Art & Design. She has been teaching for more than six years at institutions of higher learning and has taught a wide variety of design courses, with a specialization in UI/UX design and front-end web development.

In addition to Cary’s role as an educator, she has more than ten years’ experience as a professional designer. During her career, she has served in senior-level corporate design positions and as a design consultant for nationally recognized brands. Additionally, she is also a founding member and current President of AIGA Mobile, the local chapter of the national professional organization for design.

Cary currently teaches Digital Imagery in Web Design.


INSTRUCTOR photo - Allison Cass

Allie Cass

Lead Analyst at Moxie

Courses: Social Media Metrics

Allie Cass currently leads cross-channel analytics efforts for Moxie’s Pittsburgh clients. Cass got her start working in advertising more than 7 years ago on the account leadership side before transitioning over to analytics and technology. Initially focused on social analytics, her desire to marry data across multiple touchpoints drove her to work with analytics spanning across website, CRM, SEO and SEM and programmatic media. Throughout her career she has worked across many category-leading brands including Coca-Cola, Nike, UPS, NBC Sports Group, Apple/iTunes and more. Currently, she focuses on tracking, evaluating and optimizing performance for Ainsworth Pet Nutrition (Nutrish) and UPMC.

Cass currently teaches Social Media Metrics.


INSTRUCTOR photo - Justin Champion

Justin Champion

Principal Inbound Professor at HubSpot

Courses: Inbound Strategy

Justin Champion is a digital marketing professional who’s dedicated to customer success at HubSpot. Champion has 8+ years experience in the field of digital media. He brings his experience and curiosity to help solve customer content marketing needs both online and offline.

Champion currently teaches Inbound Strategy.


INSTRUCTOR photo - Amy Jo Coffey

Amy Jo Coffey

Associate Professor and Program Director at the University of Florida
Courses: Understanding Audiences, Serving Diverse Audiences

Dr. Amy Jo Coffey is an associate professor and director of the online master’s program in Audience Analytics at the University of Florida.

Coffey’s research interests include audience analysis, audience research methods, media programming, innovation and entrepreneurship, and media management. Her research interests include audience economics and language, with an emphasis on non-English speaking audiences within the United States and advertiser valuation of such audiences, as well as market segmentation and other strategic competition issues. As a secondary area, she has examined the utility of new media spaces, including virtual environments such as Second Life. Her work has been published in such journals as Journalism & Mass Communication Quarterly, Journal of Advertising Research Communication Law & Policy, International Journal on Media Management, and the Journal of Media Business Studies. Coffey has been awarded grants by the National Association of Broadcasters and the U.S. Department of Defense.

Coffey holds a master’s degree in journalism from The Ohio State University, and her professional background is in broadcast journalism, and included positions with CNN in Atlanta, as well as reporting, anchoring, assignment editing, and production positions in television and radio in Ohio, Tennessee and Georgia.

Coffey currently teaches Understanding Audiences and Audience Research Methods.


INSTRUCTOR photo - Darlena Cunha

Darlena Cunha

Freelance Writer and Adjunct Instructor at the University of Florida
Courses: Introduction to Multimedia, Capstone

Darlena Cunha is a freelance writer who frequently contributes to The Washington Post, The Atlantic and TIME. She is also a former television news producers with a graduate degree in mass communication.

Cunha currently teaches Introduction to Multimedia Communications and the capstone course for GSC, PR and social media. You can find her on Twitter @parentwin and visit her website at  darlenacunha.com  to stay up to date with her latest articles.


INSTRUCTOR photo - Judith Donohue

Judith Higgins Donohue

Certified Mediator and Former Public Affairs Manager at Hewlett-Packard
Courses: Research Methods, Corporate Reputation Management

Judith Higgins Donohue brings more than 25 years of professional communication experience to the classroom.  She holds a B.A. in Sociology and an M.S. in Organizational Communication, both from Regis College in Massachusetts. Donohue started her career as a journalist, first as a reporter for daily newspapers in Connecticut and the Washington, DC area and then as a journalist for McGraw-Hill’s business and trade books, including Engineering News Record and Chemical Week. After 10 years in journalism, Donohue switched to the field of public relations and joined Della Femina McNamee agency.  

She has also done public relations writing and media relations for Ketchum and Burson-Marsteller, two of the nation’s leading public relations agencies. Her clients have included Bayer, Stouffers, Nestle, US Steel, Pennsylvania Coal Association, Alcoa and Phillip Morris.

In the year 2000, Donohue switched from the agency side to the corporate side and spent the next nine years leading the New England public affairs team at Hewlett-Packard. Her specialties are Public Relations, PR Research, Crisis Communication and Reputation Management. She consistently earns top ratings from students and faculty alike. Over the years Donohue has won many prestigious awards for her writing and public relations work, including the highest honors from such organizations as the Public Relations Society of America, the International Association of Business Communicators (IABC) and the American Society of Training and Development (ASTD).

In the past few years Donohue has applied her communication skills and experience in the classroom. She currently teaches Applied Research and Reputation Management.


INSTRUCTOR photo - Rob Engle

Rob Engle

President at Engle & Co.
Courses: Introduction to Digital Political Campaigning

Rob Engle is based in the Washington, DC area and owns a firm that specializes in creative public relations and political strategies. Engle also serves as an adjunct faculty member at the University of Florida College of Journalism and Communications, teaching graduate and undergraduate courses. Prior to forming his firm, he served as a press secretary and legislative aide to Senator Paula Hawkins (FL), Congressman Dan Mica (FL), and Congressman Don Ritter (PA).

His firm has provided public relations and political counsel to a number of candidates, trade associations, public interest groups, and leading private firms and organizations.

Engle has a master’s degree from Harvard University and is an alumnus of Harvard’s Kennedy School of Government. He is also a proud Gator, having received his BS in Journalism/Public Relations (minor in political science) at UF.

Engle currently teaches Introduction to Digital Political Campaigning.


INSTRUCTOR photo - Jennifer Ford

Jennifer Ford

Marketing and Communications Director, UF CJC Online
Courses: Personal Branding and Professional Development

Jennifer Ford is an experienced designer and communicator and currently works as Marketing & Communications Director at the University of Florida College of Journalism and Communications for online graduate programs.

Ford earned a master’s degree from the University of Florida in Web Design and Online Communication. She also graduated from Idaho State University with a B.A. in Mass Communication specializing in Visual Communication and Graphic Design. Ford spent several years designing for various publications and clients in Pocatello, Idaho before moving to Gainesville. Working as a page designer for the New York Times Company at their Gainesville Editing Center, she primarily designed pages for The New York Times International Weekly. She also aided in the development of new products for the NYT Syndicate, including The New York Times Spending Well, a personal finance supplement for various U.S. newspapers. Spending Well received a New York Times Publisher’s Award in 2015.

Ford is the founding and current president of the Gainesville chapter of AIGA, the professional association for design. She currently teaches Personal Branding and Professional Development. Connect with her on LinkedIn.


INSTRUCTOR photo - Robert Grupp

Robert W. Grupp

President at Grupp Global Partners LLC
Courses: Public Affairs Communication

Robert Grupp is currently president of Grupp Global Partners LLC, a management consultancy with a strategic focus on corporate communications and international public relations.  Previously, Grupp was president and CEO of The Institute of Public Relations and served on its Board of Trustees for eight years.

Grupp is active in higher education and has served on the Public Relations Advisory Council for the Fulbright Scholar Program of the United States Department of State, administered by the Institute of International Education. Also, he is an adviser to the China International Public Relations Association (CIPRA) in Beijing.    

For three decades, Grupp led communications teams and managed public affairs in corporations, multi-national organizations and non-profit institutions. From 2001-2008, Grupp served as Vice President of Corporate and Public Affairs at Cephalon, Inc. an international biopharmaceutical company. Grupp also held leadership positions in corporate communication at Eli Lilly and Company, Dow Corning Corporation and Consumers Energy.

Grupp travels extensively throughout the world lecturing on global strategic communications, business diplomacy, and public relations strategy and practice. He is past president of the International Public Relations Association (IPRA) and co-chaired the IPRA Public Relations World Congress in Beijing with Li Daoyu, former Chinese ambassador to the United States.

Earlier in his career, he served as editor for daily newspapers in Florida and Illinois, and he received the prestigious National Headliner Award for excellence in journalism.

Grupp received his B.A. in journalism from Southern Illinois University. He is an accredited member and past chapter president in the Public Relations Society of America, and he is a member of the Page Society.

Grupp currently teaches Public Affairs Communication. Connect with him on LinkedIn.


INSTRUCTOR photo - Jessica Gutchess

Jessica Gutchess

UX Researcher and Designer at The Wall Street Journal
Courses: UX Theory

Jessica Gutchess is a User Experience (UX) Designer at The Wall Street Journal in NYC. She worked in UX at both digital agencies and corporations and has perspective on how the role shifts between different companies. From small UX teams that work across the breadth of UX, to large teams that specialize and collaborate closely with multiple teams, Gutchess has experience with it all. Gutchess was also a research assistant for multiple new media labs and a teacher assistant during her time at Cornell University. Graduating with a B.S. in communications, she has a strong humanities research background.

Gutchess currently teaches User Experience (UX) Theory and Research. Connect with her on LinkedIn.


INSTRUCTOR photo - Yael Hartmann

Yael Hartmann

Strategic Communications and Global Champion lead for Government Relations Team at One Acre Fund in Rwanda
Courses: Global Activism and Social Change

Yael Hartmann has worked as a communications strategist, spokesperson, journalist and editor. Hartmann brings an in-depth understanding of government relations and media strategy to her position. Prior to joining One Acre Fund, she was a strategic communications specialist at an intelligence firm in Washington, DC, where she designed and directed reputation management campaigns on behalf of sovereign governments, intelligence officials and private sector clients, employing social media, traditional and guerilla media strategies.  She worked closely with high level government officials to rebrand them in light of major events and issues such as elections, new reforms and socio-economic crises.

Previously, Hartmann headed the financial PR team at one of the top boutique public relations firms in New York, directing a team of media professionals, conducting media training seminars, and working closely with producers in network television as well as editors and journalists at The Wall Street Journal, The New York Times, Newsweek, and other top-tier publications. Hartmann has served as spokesperson for the North American media division of the Israel Defense Forces (IDF), where she was speechwriter and liaison between the North American press and army officers in the field.

Hartmann currently teaches Global Activism and Social Change.


INSTRUCTOR photo - Linda Hon

Linda Hon

Professor at the University of Florida and Supervisor for the Journal of Public Interest Communications
Courses: Public Relations Theory, Public Interest Communication Theory

Dr. Linda Childers Hon is a professor in the Department of Public Relations and Program Director. She is also Journal Supervisor for the Journal of Public Interest Communications, an open-access online peer-reviewed journal published by the College. Hon was executive associate dean of the College from 2006–2012. She is an Al and Effie Flanagan Professor of Journalism and Communications and also held the title of University of Florida Research Foundation Professor. She is the author (with Larissa Grunig and Elizabeth Toth) of Women in Public Relations: How Gender Influences Practice, a scholarly textbook published in 2001. Her research has been published in Corporate Communications:  An International Journal, Journal of Public Relations Research, Public Relations Review, Journal of Communication Management, Journalism and Mass Communication Educator, Journalism and Mass Communication Quarterly, Journal of Asian Pacific Communication, Journal of Applied Communications, IEEE Transactions on Professional Communication, Public Relations Strategist, as book chapters in Excellence in Public Relations and Communication Management, Teaching Public Relations, The Future of Excellence in Public Relations and Communication Management:  Challenges to the Next Generation, Responsible Advocacy: Perspectives on Ethics in Public Relations, and as a “Gold Standard” paper from the Institute for Public Relations. Hon was the recipient of the 2001 “Pathfinder” Award for Best Recent Program of Research in Public Relations given by the Institute for Public Relations. She was the editor of the Journal of Public Relations Research from 2000-2005.  In 2012, she was inducted into PR News’ Measurement Hall of Fame. Hon was an inaugural member of the Commission on Public Relations Measurement and Evaluation, Institute for Public Relations, and an inaugural member of the advisory board for the Plank Center for Public Relations Leadership at the University of Alabama.  

She is a member of the Association for Education in Journalism and Mass Communication, Public Relations Society of America, and Florida Public Relations Association.

Dr. Hon teaches Public Relations Theory and Public Interest Communication Theory.


INSTRUCTOR photo - Lisa Hope

Lisa Hope

Head of Social at Verma Media and Program Director at the University of Florida
Courses: Copywriting

Lisa Hope graduated from the University of Florida in 2005 with a bachelor’s degree in journalism specializing in online and media, and a MAMC in social media in 2014.

With over a decade of experience in digital marketing, Hope serves as the director for the Digital Strategy Program, a program designed to foster the creative minds of the next generation of marketing.

Hope currently teaches Copywriting. Connect with her on LinkedIn.  


INSTRUCTOR photo - Robert Hughes

Robert Hughes

Executive Director at Utility Communicators International
Courses: Strategic Communication and Ethics, Introduction to Social Media

Robert Hughes currently serves as the executive director of Utility Communicators International and is leading a consulting practice in marketing and communications. He is also a communication consultant to several areas of Georgia Power, including the Electric Vehicle team, the Ally Channel team and the Customer Resource Center. Responsibilities include strategic direction for communication and marketing efforts.

Previously Hughes has served as Advertising Manager, Product Marketing Manager and Manager of Marketing Communications for Georgia Power.

Prior to Georgia Power, Hughes was account supervisor for McDonald and Little, one of the largest ad agencies in the southeast.

Hughes has Bachelors and Masters Degrees from the University of West Florida. The Atlanta Business Chronicle has named him “Atlanta’s Best Marketing Director”. He has also been elected president of the Atlanta Chapter of the American Marketing Association and president of Utility Communicators International.

Hughes currently teaches Strategic Communication and Ethics, Branding and Social Media Combined Capstone. Connect with Hughes through his LinkedIn profile or follow him on Twitter @rjhughes_UF .


INSTRUCTOR photo - Katharine Jarmul

Katharine Jarmul

Co-Founder at KIProtect
Courses: Introduction to Programming with Data, Data Mining and Analysis

Katharine Jarmul is a data scientist and educator based in Berlin, Germany. Originally from Los Angeles, California, Jarmul first began working Python for data analysis in 2008 at the Washington Post. Since then, she has worked at large and small companies working primarily on data extraction, cleaning, insights and natural language processing. She co-authored the O’Reilly book Data Wrangling with Python and has a M.A. in journalism and a M.S. in education.

Jarmul teaches Intro to Programming with Data, as well as Data Mining and Analytics. To follow her latest endeavors and interests, you can check her out on Twitter @kjam.


INSTRUCTOR photo - Heather Laude

Heather Laude

Creative Team Manager at Advantus Corp.
Courses: Advanced Web Topics I

Heather Laude has been a marketing and communications professional for more than 12 years. She worked as director of communications for one of the largest golf management firms in the country prior to her current position as creative manager for a consumer products company based in Jacksonville,Florida that manufactures more than 7,000 products.

Laude earned her bachelor degree in communication with a specialization in journalism at
The University of North Florida and spent some time freelance writing for a New York City-based magazine. As the industry turned more digital over time, Heather sought comprehensive training to complement her self-taught experience in the world of web design via the University of Florida’s Web Design and Online Communication MAMC program and earned her master’s degree.

Laude currently teaches Advanced Web 1. Connect with her on LinkedIn.


INSTRUCTOR photo - Ophir Lehavy

Ophir Lehavy

PR Consultant
Courses: Intercultural Communication, Strategy and Messaging

Ophir Lehavy is an adjunct lecturer and success coach for the master’s in mass communications program at the University of Florida’s College of Journalism and Communications. In addition to her work at UF, Lehavy works with select clients as a PR and communications consultant. Her most recent project includes working with an author on her online strategy – social media, website, influencer outreach, blog, and email – for a high-profile book launch.

Prior to working for UF, Ophir was the senior communications manager for the CPA Exam at the American Institute of CPAs (AICPA) from 2012 to 2015 where she headed up their communications for international testing and a large-scale project called the practice analysis. She was the Director of Marketing and Development for the Jewish Federation in Princeton, New Jersey from 2008 to 2011 where she initiated their online strategy and organized major events, including a mission to Israel. She was also a communications manager and grants administrator for Foundations, Inc. from 2005 to 2007.

Ophir’s international experience includes time abroad in Tel Aviv, Israel from 2002 to 2005 working in public relations for two non-profit organizations: The Peres Center for Peace and Essence of Life. Prior to Tel Aviv, she worked for the Consulate General of Israel in New York as Director of Community Relations from 1997 to 1999. Ophir is bilingual in English and Hebrew and studied Arabic in Fez, Morocco while a graduate student.

Ophir Lehavy completed her graduate work in 2001 at Columbia University’s Teachers College with a master’s in teaching, after also completing a master’s degree in Middle East Studies from New York University in 1997. She completed her bachelor’s degree in 1994 at Georgetown University majoring in History.

Lehavy is currently teaching intercultural Communications, as well as Strategy and Messaging. Connect with Lehavy on LinkedIn and check out her website www.ophirlehavy.com.


INSTRUCTOR photo - Valsin A. Marmillion

Valsin A. Marmillion

Founder at Marmillion + Company
Courses: International Issues and Crisis Communication

Valsin A. Marmillion is recognized as a highly awarded public relations professional and top political consulting and media strategist. He founded Marmillion + Company in 1989 and in 2005 the political media firm, Marmillion/Gray Media, with political consultant and author Rannah Gray.

A highly skilled professional facilitator, his experience includes moderating executive panels, focus groups and strategic planning sessions for esteemed clients including, Jobs for the Future, Kennedy Center for the Performing Arts, Texas Railroad Commission, National School Boards Association, The College Board, and UCLA, among others.

Marmillion has served as an executive producer for on-air programs, including several features for Discovery and The Learning Channels. His production work was recognized with Pollie Awards from the American Association of Political Consultants, Silver Anvil Awards from PRSA and the Platinum Awards from the American Communications Professionals. In all, more than 200 awards were credited to Marmillion-developed initiatives and programs.

Marmillion earned his Bachelor of Arts degree from Northwestern State University in 1972 in communications and political science. He currently teaches International Issues and Crisis Communication.


INSTRUCTOR photo - Colleen McEdwards

Colleen McEdwards

Former CNN International Anchor and Correspondent
Courses: Video Storytelling

A 30-year international media veteran, Colleen McEdwards holds a Ph.D. in Education McEdwards has taught at the Sam Nunn School of International affairs (Georgia Tech), Georgia State University and Kennesaw State University. She directed multiple study abroad programs in media entrepreneurship in Hong Kong and served as director of GSU’s journalism writing center.  McEdwards also helped launch and develop an online graduate program in Social Impact Media at Saybrook University where she also serves on the Board of Trustees.

Prior to her transition to academia, McEdwards served as an anchor and correspondent for CNN International. She reported on major stories in news, documentary and digital formats all over the world, particularly in Russia, Europe and Asia. As a political correspondent, she covered multiple election campaigns in Canada and the U.S.

From the anchor desk, she played a role in coverage of most of the major international news events of the last two decades. She joined CNN International from the Canadian Broadcasting Corporation where she covered Canada’s constitutional crisis, the collapse of Communism, the final pullout of Soviet troops from the former Czechoslovakia, as well as unrest in Haiti.

She won several awards for her political reporting, including the New York Festival Award, a Worldfest Houston Award and multiple shared Peabody awards for team coverage of major global events.

Passionate about lifelong learning and andragogy, she earned a Ph.D. in Education while working at CNN International, partnering with international affiliates throughout the process.

McEdwards currently teaches Visual Storytelling. Connect with her on LinkedIn.


INSTRUCTOR photo - Sara Newton

Sara Newton

Paid Social Director for Verizon at Zenith
Courses: Social Media Advertising for Conversions

After graduating from the University of Central Florida, Newton began her digital marketing career at Zimmerman Advertising in South Florida before moving to NYC in 2017. In Florida, she spent her time at Zimmerman Advertising, as their Associate Social Media Director, providing social strategic point of view for Party City, Michaels Arts & Crafts, Sam’s Club, Chico’s, White House | Black Market, Soma Intimates, Five Below and New Business ventures while leading a team of ten.

She is now the Paid Social Media Director at Zenith, a Publicis Media agency, leading Verizon’s Wireless and Fios business and a team of 15. Excelling in driving client goals, she has helped agencies take social media ROI metrics from engagements to lower funnel conversions to drive their bottom line goals. She and her team won a Cannes Lion award in 2017 for their social media work on the Snapchat game “Find the 8”, hosted by Verizon during the iPhone 8 launch.

Newton currently teaches Social Media Advertising for Conversions. You can find her on Twitter @sataalicenewton.


INSTRUCTOR photo - Courtney O’Connell

Courtney O’Connell

Global Head of Learning and Development at APCO Worldwide
Courses: Digital Reputation and Brand Management

Courtney O’Connell leads the global training and development strategy for APCO Worldwide. MeetingsNet Magazine, The Huffington Post and Rulebreaker Magazine have all named her a change agent in the U.S. education system. With an extensive background in higher education, her popular TEDx talk, All in on Education, and widely read Huffington Post columns, O’Connell empowers educators to harness and apply an entrepreneurial spirit to education.

O’Connell worked with best-selling author, Erik Qualman, to develop digital leadership content to educate and evoke the startup spirit within individuals, from CEOs to school teachers to college students. While working with Qualman, O’Connell developed a digital reputation curriculum for the NCAA based on the book they co-authored What Happens on Campus, Stays on Youtube.

Previously, O’Connell served as a professor of leadership and the Associate Director of Leadership & Training at Rutgers University, where she developed The Big Ideas in Higher Education Conference. The event served as a catalyst for the growing movement promoting innovation and collaboration in higher education.

A leader on the American College Personnel Association’s Presidential Task Force on Digital Technology in Higher Education, O’Connell’s worked with individuals and organizations to help them better understand and utilize evolving digital trends. At the nexus of innovation and education, O’Connell inspires others to expand their thinking with insights into the education system’s challenges.

O’Connell currently teaches Digital Reputation and Brand Management. Connect with her on LinkedIn.


INSTRUCTOR photo - Kara Page

Kara Page

Associate Director at UF CJC Online
Courses: Capstone, Advertising and Social Media

Kara Page has been Associate Director of UF CJC Online since early 2017. Prior to her role as Associate Director, Page worked with Gator student-athletes at the University Athletic Association’s Otis Hawkins Center for Academic and Personal Excellence. In addition to her role as Associate Director, Page also teaches both undergraduate and master’s level courses in advertising, web design, graphic design, and social media. Page is passionate about providing students with transformative learning experiences through hands-on immersive projects and real-world client work.

Page is a proud graduate of the University of Florida’s College of Journalism and Communication’s Web Design and Online Communication master’s program. Prior to obtaining her master’s degree, Kara graduated summa cum laude from the University of Florida with a B.S. in Advertising and a B.S. in Recreation, Parks and Tourism with a specialization in Event Management.

Page is the Associate Director of Distance Learning for the UF CJC Online master’s program. Connect with her on LinkedIn.


INSTRUCTOR photo - Bryan Ruiz

Bryan Ruiz

Global Media Lead, CPG at Google
Courses: Search and Display Advertising, Cross-Platform Media Selling

Bryan Ruiz has over 10 years of professional digital sales and marketing experience across online, mobile, search, social, tablet, console/connected TV and out-of-home. In his professional career, he’s worked for The Walt Disney Company and Sony Pictures Entertainment to help drive partnerships and sales against their digital solutions. He has now worked at Google for 5 years, working with brands for cross media strategies and marketing solutions. He now works in a global media lead role, based in New York City, working with some of the world’s largest consumer packaged goods companies.

Outside of Google, Bryan has launched his own e-commerce solution, ArtzeeDesigns.com.  

Bryan holds a Master of Arts in Communication Management from the University of Southern California, a Bachelor of Science in Advertising with a minor in Business from the University of Florida and a Certificate in Finance from London School of Business and Finance.

He currently teaches Search and Display Advertising and Cross-Platform Media Selling.


INSTRUCTOR photo - Chad Skelton

Chad Skelton

Data Journalist and Consultant
Courses: Data Storytelling and Visualization

Chad Skelton, an award-winning data journalist, is a consultant and trainer based in Vancouver, Canada. Skelton worked as a data journalist at The Vancouver Sun until 2015. In 2014, he won an international data journalism award for his portfolio of work in the previous year. Skelton has given several talks on data and storytelling, including at the 2015 Tapestry Conference sponsored by Tableau Software.

Skelton currently teaches Data Storytelling and Visualization.


INSTRUCTOR photo - David Sommers

David Sommers

Vice President of Enterprise at Cox Enterprises
Courses: Audience Research Methods, Data Management and Ethics

With more than 25 years of experience in analytics and Ph.D. from Ohio State University, David Sommers has a solid foundation for understanding the power of analytics. Currently, Sommers is Vice President of Analytics for Analytics for Cox Automotive Media Solutions.  

Sommer’s passion for analytics extends well beyond a capabilities toolbox, Over the course of his career, he has held executive and analytics positions across financial services and retail industries including Bank of America, Best Buy and Wells Fargo Home Mortgage. These diverse experiences at best-in-class companies have afforded him opportunities to manage and direct work that converts applied analytics into improved business results. Effecting those changes alongside an understanding of the quantitative and qualitative layers of analytics have enabled Sommers to develop analytics points of view that his teams apply today, including the ideal that analytics can and should be a competitive advantage.

Sommers currently teaches Data Management and Ethics.


INSTRUCTOR photo - Kevin VanValkenburgh

Kevin VanValkenburgh

Chief Connections Officer at The Tombras Group
Courses: Selling Today

Kevin VanValkenburgh identifies the business challenge and blurs the lines between content, channel and discipline to drive incremental, measurable results with ROAS as a key focus. VanValkenburgh is a seasoned executive level marketing, digital, advertising and media pro. He is available for speaking engagements on all things media and content.

VanValkenburgh graduated from Full Sail University as Salutatorian with a Master’s Degree in internet marketing. He received the Advanced Achievement Award, which is the highest award given by the school.

VanValkenburh was also a finalist for iMediaConnections Agency Marketer of the Year in 2016, a judge for the 2016 Game Marketing Award and a winner of 9-2014 National American Advertising ADDY Awards. He also created the strategic campaign that won Silverpop’s Up and Coming Agency of the Year Award in 2013.

VanValkenburgh currently teaches Selling Today and More to Come. Connect with him on LinkedIn.


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