Anyone can say they are a social media expert. Show others you have mastered social media. While in our program, you will earn a Hootsuite certification. Our Branding Using Social Media course gives students the opportunity to attend Hootsuite University for free and become certified in the Hootsuite dashboard and all its features.
The online Master of Arts in Mass Communication with a specialization in Social Media includes 38 credit hours: 35 hours of coursework plus three final credits in the capstone course. Program curriculum is guided by an Advisory Council of top industry experts, with courses taught by industry professionals and University of Florida faculty.
Unique Learning Experience
Generate big ideas and develop your storytelling skills to communicate them to your target audience.
Get a deep understanding of how to engage audiences through creative content and impactful messaging.
Obtain the skills to master the metrics behind communicating ROI to managers and clients.
Careers in social media pay very well, with salaries of $40,000 – $80,000+ per year. Jobs you will qualify for are:
I was feeling like a “Jill of all trades, master of none" and decided to pursue my masters in digital marketing to better hone my craft as a marketer. What started as a journey to validation and professional development, became a worth-while investment and opportunity to expand what I thought was possible as a digital marketer. I really enjoyed the structure yet flexibility, passion from the professors about the subject matter and the program’s dedication toward a diverse program that is virtual and interactive.Cassandra Gaddis
Social Media Strategist
UF MA '16