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Online Master's Degree in Social Media Marketing
Info Session 4/27 12-1 EST
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Marketing and Communication in the Digital Age

Anyone can say they are a social media expert. Show others you have mastered social media. While in our program, you will earn a Hootsuite certification. Our Branding Using Social Media course gives students the opportunity to attend Hootsuite University for free and become certified in the Hootsuite dashboard and all its features.


University of Florida Online Master’s in Social Media

The online Master of Arts in Mass Communication with a specialization in Social Media includes 38 credit hours: 35 hours of coursework plus three final credits in the capstone course. Program curriculum is guided by an Advisory Council of top industry experts, with courses taught by industry professionals and University of Florida faculty.

Unique Learning Experience

  • Each semester is 12 weeks, with three semesters per year (Spring, Summer, Fall).
  • Full-time students can complete the curriculum in under two years.
  • All classes are online with recorded lectures, allowing students to view classes at their pace during the week. Each week, students must meet weekly objectives and complete assignments.

Application Deadlines: 
Summer 2017 – April 1
Fall 2017 – July 1
Spring 2018 – November 1


Generate big ideas and develop your storytelling skills to communicate them to your target audience.

Get a deep understanding of how to engage audiences through creative content and impactful messaging.

Obtain the skills to master the metrics behind communicating ROI to managers and clients.

Careers in Social Media

Careers in social media pay very well, with salaries of $40-$80,000+ per year. Jobs you will qualify are:

  • Brand Advocate
  • Brand Manager
  • Content Manager
  • Digital Marketing Manager
  • Digital Media Manager
  • Engagement Coordinator
  • Online Communication Manager
  • Social Media Strategist
  • Social Media Manager





Quick Facts

38 credit hours
Cost: $17,000-$34,000
$18,000 change in salary from program start to finish
97% employment rate at graduation



Application Deadlines:
Fall 2017 - July 1
Spring 2018 - November 1


You May Qualify for a GRE Waiver! Find Out How

What Our Alumni Say

“I’m very glad that I enrolled in this program. My goal has been to work as a full-time social media employee, and with this degree I’ve been able to achieve that at my current company. It was definitely a great investment.”

Laura Sams

Social Media Consultant, Carilion Clinic

Do you want more information? Contact Us!