The online Master of Arts in Mass Communication with a specialization in Social Media includes 38 credit hours: 35 hours of coursework plus three final credits in the capstone course. The program curriculum is guided by an Advisory Council of top industry experts, with courses taught by industry professionals and University of Florida faculty. Full-time students can complete the master’s degree in as few as 16 months.
Unique Learning Experience
UF CJC Online programs are designed for students who crave:
Core Competencies of the Social Media Specialization
Courses are designed to teach students how to:
Core Courses of the Social Media Specialization
Fall: July 1
Spring: November 1
Summer: April 1
Generate big ideas and develop your storytelling skills to communicate them to your target audience.
Get a deep understanding of how to engage audiences through creative content and impactful messaging.
Obtain the skills to master the metrics behind communicating ROI to managers and clients.
Specific positions you may qualify for upon graduation include:
I was feeling like a “Jill of all trades, master of none" and decided to pursue my masters in digital marketing to better hone my craft as a marketer. What started as a journey to validation and professional development, became a worth-while investment and opportunity to expand what I thought was possible as a digital marketer. I really enjoyed the structure yet flexibility, passion from the professors about the subject matter and the program’s dedication toward a diverse program that is virtual and interactive.Cassandra Gaddis
Social Media Strategist
UF MA '16