Amy Jo Coffey, Ph.D.
Associate Professor and Program Director at the University of Florida
Amy Jo Coffey, Ph.D.
Associate Professor and Program Director at the University of Florida
Dr. Amy Jo Coffey is an associate professor and director of the online master’s program in Audience Analytics at the University of Florida.
Coffey’s research interests include audience analysis, audience research methods, media programming, innovation and entrepreneurship, and media management. Her research interests include audience economics and language, with an emphasis on non-English speaking audiences within the United States and advertiser valuation of such audiences, as well as market segmentation and other strategic competition issues. As a secondary area, she has examined the utility of new media spaces, including virtual environments such as Second Life. Her work has been published in such journals as Journalism & Mass Communication Quarterly, Journal of Advertising Research Communication Law & Policy, International Journal on Media Management, and the Journal of Media Business Studies. Coffey has been awarded grants by the National Association of Broadcasters and the U.S. Department of Defense.
Coffey holds a master’s degree in journalism from The Ohio State University, a Ph.D. from the University of Georgia and her professional background is in broadcast journalism, and included positions with CNN in Atlanta, as well as reporting, anchoring, assignment editing, and production positions in television and radio in Ohio, Tennessee and Georgia.
Courses Taught